Digital Analyst

Travelex; Peterborough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the financial sector is seeking a skilled Digital Analyst to oversee the reporting, analysis, and optimization of their digital portfolio. The ideal candidate will leverage tools like Google Analytics and Quicksight to provide actionable insights that drive business decisions. This role requires a strategic thinker with a strong background in digital trends and user experience. Responsibilities include creating reports, analyzing data, and communicating insights to stakeholders. If you have a passion for data and a knack for storytelling through analytics, this could be your next career move.

Qualifications

• 4+ years’ experience of identifying and analysing data and translating it into actionable insights.
• Strong background in Google Analytics 4 and ecommerce reporting.

Responsibilities

• Create and maintain regular reporting and dashboards for digital portfolio.
• Identify issues and opportunities in site user experience and track impact of changes.
• Deliver ad hoc and deep dive analysis to support business planning & strategy.

Skills

Problem Solving

Analytics

Stakeholder Management

Education

Bachelor’s degree in a mathematics, computer science, economics, or business equivalent

Tools

Google Analytics

Google Tag Manager

Google Looker Studio

Quicksight

MySQL

Python

Job description

This is a hands-on role, where you will be responsible for the reporting, analysis, and optimisation of the Travelex digital portfolio (web and app). You will have excellent knowledge of Google Analytics, Google Tag Manager, Google Looker Studio and Quicksight with an expertise in analysis and reporting as well as the ability to join up data to tell a story and communicate to business stakeholders.

You will ensure that all digital assets, new product features and KPI’s are tracked, monitored, and reported on with recommendations for improvements, shifts in trends and data insights feeding into the product development cycle.

The ideal candidate is a strategic thinker with a deep understanding of digital trends, user experience, business needs, and possesses extensive knowledge of digital analysis tools.

Key Responsibilities

• Create and maintain regular reporting and dashboards for Travelex’s portfolio of sites and apps, with data visualizations that are easy to understand.
• Play a key role in the digital team by identifying issues and opportunities in the site user experience and tracking the impact of changes,
• Clearly communicate and visualise insights and data sets.
• Work with stakeholders to understand business problems and provide subject matter expertise to influence recommendations.
• Work closely with internal and cross-discipline project teams and stakeholders, facilitating data integration for effective decision-making.
• Deliver ad hoc and deep dive analysis to support business planning & strategy.
• Reporting on key metrics, analysing, and interpreting trends and providing actionable insights based on available analytics data.
• Use data and analysis to support decision making across the business on all strategic digital objectives.
• Identifying trends and producing forecasts to exploit for business and customer benefit.
  
  

Essential

Skills, Knowledge, Experience

• 4+ years’ experience of identifying and analysing data and translating it into actionable insights.
• Strong background in Google Analytics 4, Google Tag Manager and Google Looker Studio
• Quicksight experience
• Experience of ecommerce reporting and analysis
• Strong problem solving and analytics skills with high attention to detail.
• Knowledge and experience of using the data Layer to support and improve reporting and analysis.
• Experience of working with JavaScript and HTML
• Excellent stakeholder management and communication skills
• Knowledge of GDPR compliance requirements and experience of implementing on websites
• Experience of both web and app performance analysis
• Strong problem-solving ability with a commercial, practical business mindset and able to join up data to tell a story and communicate to business stakeholders.
• Proven track record of driving change by presenting insights to senior stakeholders with confidence and simplicity.
  
  

Preferred

• Bachelor’s degree in a mathematics, computer science, economics, or business equivalent
• Knowledge of the financial industry, including compliance and risk
• Experience working with a global company and remote teams.
• Knowledge of cloud tools like Google Cloud Platform and AWS
• Experience of using cookie management platforms, i.e., OneTrust
• MySQL and Python knowledge
• Server-side tagging experience.
• Experience of using additional website performance analysis tools, including Google Search Console, GetFeedback, Content Square and Monetate
  
  

Technical/Professional Qualifications And Experience

• Excellent knowledge of working tools i.e., Microsoft Office 365, Miro, Trello, Jira, Fig jam
• Demonstrable knowledge of analytics platforms and other business intelligence tools