Digital Analyst

TN United Kingdom; Peterborough; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Digital Analyst to enhance their digital portfolio through insightful reporting and analysis. This hands-on role involves tracking digital assets, optimizing user experiences, and communicating data-driven insights to stakeholders. The ideal candidate will possess a strong analytical mindset, with expertise in tools like Google Analytics, Tag Manager, and Looker Studio. Join a forward-thinking team where your contributions will directly influence product development and strategic decisions, helping to shape the future of digital experiences in a globally recognized company.

Qualifications

• 4+ years of experience in data analysis and translating insights.
• Strong background in Google Analytics and ecommerce reporting.
• Proven ability to communicate insights to senior stakeholders.

Responsibilities

• Create and maintain reporting dashboards for digital assets.
• Identify user experience issues and recommend improvements.
• Deliver ad hoc analysis to support business strategy.

Skills

Google Analytics 4

Google Tag Manager

Google Looker Studio

Quicksight

JavaScript

HTML

Ecommerce Reporting

Stakeholder Management

Problem Solving

Data Analysis

Education

Bachelor's Degree in Mathematics, Computer Science, Economics, or Business

Tools

Microsoft Office 365

Miro

Trello

Jira

Google Cloud Platform

AWS

OneTrust

MySQL

Python

Google Search Console

Job description

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This is a hands-on role, where you will be responsible for the reporting, analysis, and optimisation of the Travelex digital portfolio (web and app). You will have excellent knowledge of Google Analytics, Google Tag Manager, Google Looker Studio and Quicksight with an expertise in analysis and reporting as well as the ability to join up data to tell a story and communicate to business stakeholders.

You will ensure that all digital assets, new product features and KPI’s are tracked, monitored, and reported on with recommendations for improvements, shifts in trends and data insights feeding into the product development cycle.

The ideal candidate is a strategic thinker with a deep understanding of digital trends, user experience, business needs, and possesses extensive knowledge of digital analysis tools.

Key responsibilities

Create and maintain regular reporting and dashboards for Travelex’s portfolio of sites and apps, with data visualizations that are easy to understand.
Play a key role in the digital team by identifying issues and opportunities in the site user experience and tracking the impact of changes,
Clearly communicate and visualise insights and data sets.
Work with stakeholders to understand business problems and provide subject matter expertise to influence recommendations.
Work closely with internal and cross-discipline project teams and stakeholders, facilitating data integration for effective decision-making.
Deliver ad hoc and deep dive analysis to support business planning & strategy.
Reporting on key metrics, analysing, and interpreting trends and providing actionable insights based on available analytics data.
Use data and analysis to support decision making across the business on all strategic digital objectives.
Identifying trends and producing forecasts to exploit for business and customer benefit.

Skills, Knowledge, Experience

Essential

4+ years’ experience of identifying and analysing data and translating it into actionable insights.
Strong background in Google Analytics 4, Google Tag Manager and Google Looker Studio
Quicksight experience
Experience of ecommerce reporting and analysis
Strong problem solving and analytics skills with high attention to detail.
Knowledge and experience of using the data Layer to support and improve reporting and analysis.
Experience of working with JavaScript and HTML
Excellent stakeholder management and communication skills
Knowledge of GDPR compliance requirements and experience of implementing on websites
Experience of both web and app performance analysis
Strong problem-solving ability with a commercial, practical business mindset and able to join up data to tell a story and communicate to business stakeholders.
Proven track record of driving change by presenting insights to senior stakeholders with confidence and simplicity.

Preferred

Bachelor’s degree in a mathematics, computer science, economics, or business equivalent
Knowledge of the financial industry, including compliance and risk
Experience working with a global company and remote teams.
Knowledge of cloud tools like Google Cloud Platform and AWS
Experience of using cookie management platforms, i.e., OneTrust
MySQL and Python knowledge
Server-side tagging experience.
Experience of using additional website performance analysis tools, including Google Search Console, GetFeedback, Content Square and Monetate

Technical/Professional qualifications and experience

Excellent knowledge of working tools i.e., Microsoft Office 365, Miro, Trello, Jira, Fig jam
Demonstrable knowledge of analytics platforms and other business intelligence tools