Digital Analyst

Matalan; Liverpool; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Staff discount

Recognition scheme

Wellbeing support

Life assurance

Retail rewards platform

Pension scheme

Career development

Job summary

Matalan is seeking an Ecommerce Data Analyst to turn web data into actionable insights that influence online strategy and performance.

You will work across the Analytics and Ecommerce teams, using BigQuery, SQL, GA4 and Power BI/Looker to deliver concise recommendations and drive online growth. This role supports data democratisation and automated insights across the business.

Qualifications

• 5+ years of experience with large data sets and data analytics.
• Strong SQL and data modelling capabilities.
• Proven experience with GA4 and web analytics.
• Experience using Power BI or Looker for dashboards.
• Familiarity with ETL processes and data automation.

Responsibilities

• Deliver actionable insights using diverse analytical techniques.
• Manage stakeholder relationships to align analytics with business needs.
• Assess commercial impact of data-driven decisions and prioritise work.
• Develop tools, reports and processes for self-serve analytics.
• Create automated BI and AI-generated commentary on performance.
• Share insights and best practices with Analytics and Ecommerce teams.

Skills

BigQuery

SQL

GA4

Power BI

Education

Bachelor's degree or equivalent

Tools

Looker

Excel

ETL tooling

Job description

Join our dynamic Ecommerce team at Matalan as an Ecommerce Data Analyst! In this role, you'll play a pivotal part in driving our online success by leveraging your technical expertise in data collection, tracking and analysis. You will transform complex web data into clear, compelling stories with actionable recommendations that directly influence business decisions. A vital role within the Analytics and Ecommerce teams, you will deliver critical web data insights to the Ecommerce team. This involves transforming business questions into analytical problems, analysing intricate datasets, and presenting concise, persuasive, and actionable insights that drive informed decisions and optimize online performance. You will also play a key role in advancing the teams general analytical understanding, tools and processes supporting the Analytics Manager.

• Delivery of actionable insight: utilise a variety of analytical techniques to deliver valuable actionable insight that address diverse business challenges
• Stakeholder Relationship Management: Comfortable building strong relationships with key stakeholders to understand their analytical needs, identify challenges, opportunities and contribute to their strategic roadmaps
• Commercial Impact Analysis: Able to evaluate the commercial viability of insights, quantify the impact of data driven decisions and prioritise future work that maximise value delivery.
• Analytical Tool and Process Development: Develop and implement tools, reports, and processes that enhance the analytical capabilities of the team and wider business, with a focus on data democratisation and self serve analytics for the key teams.
• Insight Democratisation: Create and maintain automated BI that promote data awareness and enhance the business knowledge of our online performance and customer behaviours.
• Proactively Driving developments: identifying further business needs by fostering relationships throughout the business and proposing analytical solutions that drive our business forward.
• AI generated business performance commentary: develop and maintain automated AI generated commentary on business performance
• Active member of the Analytics team: Sharing insight, analytical process and underlying data changes in the ecom area with the wider analytics and data science team as part of our regular knowledge sharing.
• Educated to a degree level or with demonstrable relevant experience
• Extensive experience of at least 5 years working with BigQuery is essential including a solid understanding of SQL coding
• Strong Experience of Google analytics (GA4).
• Extensive Experience of visualisation software essential (e.g. Power BI/ Looker).
• Understanding of analysis methodologies essential (statistical techniques a plus).
• Awareness of ETL processes and database automation.
• Experience working with AI tools to generate automated insights
• Confident in Microsoft Excel and full Microsoft Suite. (Or cloud based equivalents)

About Matalan

From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving We know as a team, we are stronger together - we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.

In addition to competitive salaries, we also offer the below core benefits:

• 20% staff discount, which increases with length of service
• Thrive Recognition Scheme
• Wellbeing support provided by the Retail Trust
• Life Assurance
• Retail Rewards platform offering discounts for other retailers
• Pension Scheme
• Access to a wide range of career development
• Additional benefits may apply depending on your role and area of the business