Digital Analyst

QVC Italia S.r.l.; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Total Rewards package

Employee discounts

Paid time off

Parental leave

Job summary

QVC Italia S.r.l. in London is seeking a Digital Analyst to support QVC International.

You will provide actionable analysis and insights to influence short-term trading and long-term strategy decisions that drive the Digital Commerce, Social Commerce and Performance Marketing team KPIs. The role is hybrid, onsite at Chiswick Park, West London two days per week, and involves delivering regular reporting, building dashboards, and partnering with analytics and commercial teams to drive sales and

Qualifications

• Proven ability to translate data into actionable insights for senior stakeholders.
• Experience influencing commercial teams up to director level.
• Strong command of on-site analytics tools and data extraction.

Responsibilities

• Provide regular reporting to understand Digital, Social & Performance Marketing performance across Digital teams.
• Develop reporting to reveal drivers and actions that impact trading.
• Identify trends in customer journey data to drive sales and growth.
• Make recommendations based on behavioural analysis to optimise campaigns and content.
• Collaborate with analytics community to ensure consistent data tracking and best practices.

Skills

Data analysis

Stakeholder management

Insight communication

Reporting excellence

Tools

Adobe Analytics

Tableau

SAS

SQL

Python

R

Excel

PowerPoint

Job description

As Digital Analyst you will support QVC International. Your role will be to provide actionable analysis and insights to influence short term trading and long-term strategy decisions that drive the Digital Commerce, Social Commerce and Performance Marketing team KPIs.

Where You'll Work

This role is hybrid and will require you to be onsite at our Media and Commerce Centre at Chiswick Park, West London several 2 days per week.

What You'll Do

• Provide routine regular reporting to deliver stronger understanding of Digital, Social & Performance Marketing performance across the Digital teams and the wider business.
• Develop reporting to enable the Digital Commerce, Social Commerce and Performance Marketing teams to better understand performance drivers / drainers which drive out trading actions.
• Provide visibility of trends in customer journey data to identify opportunities to drive additional sales, customer growth, or a more seamless experience.
• Make recommendations based on customer behavioural analysis to drive sales, reduce low productivity content production, increase campaign effectiveness.
• Partner with the wider Analytic Community to ensure we are tracking data consistently in an accurate way at a granular level, and that we're leveraging best practice in the design and distribution of insights & reporting
  Experience of influencing commercial teams up to, and including, director level.
• Strong knowledge and understanding of on-site analytics tools, preferably Adobe Analytics, and experience of extracting and utilizing data.
• An advanced level of computer skills is essential including PowerPoint, Excel and data extraction and analysis tools (ideally SAS, SQL, Python or R).
• Knowledge of data visualisation software (Tableau) would also be beneficial.

#LI-VJ2 #LI-Hybrid Disability Confident Scheme

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.