Digital Account Manager

Win Media; Wolverhampton; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Career progression

Creative environment

Professional development

Job summary

Win Media, based in Wolverhampton, is seeking a Digital Account Manager to lead client relationships and drive measurable growth across multiple channels. You will manage marketing retainers, coordinate delivery across paid ads, SEO, CRM automation and content, and ensure campaigns align with client goals.

You will serve as the main point of contact, translate business objectives into marketing actions, and work with internal teams to optimize performance and ROI while visiting clients for

Qualifications

• Experience in a digital marketing agency or in-house marketing team.
• Proven ability to manage multiple client accounts and campaigns.
• Strong communication and presentation skills.
• Understanding of paid social, SEO, PPC and CRM automation.

Responsibilities

• Manage a portfolio of retainer clients and act as main client liaison.
• Coordinate campaigns across paid social, Google PPC, SEO and CRM activities.
• Produce monthly performance updates and present insights to clients.
• Identify opportunities to grow client accounts and retain clients through exceptional service.

Skills

Client management

Digital marketing

Campaign analysis

Communication

Strategic thinking

Lead generation

Multi-channel marketing

Project management

Presentation skills

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads Manager

Google Analytics (GA4)

Google Ads

CRM systems

Job description

Win Media is a fast-growing Brand Growth Agency providing design and marketing services to ambitious national businesses. Through strategy, branding, websites, SEO, PPC, paid social advertising, creative campaigns, CRM automation, and AI solutions, we help businesses scale by delivering measurable results, generating leads, and increasing sales.

As a Wolverhampton-based agency, we are looking for an experienced Digital Account Manager to join our growing team and become the key link between our clients and our internal marketing specialists.

This is a client-focused role for someone who understands digital marketing, enjoys building relationships and has the ability to ensure marketing campaigns are delivering real commercial results.

The Role

As a Digital Account Manager, you will manage a portfolio of marketing retainer clients, ensuring they receive exceptional service, clear communication and measurable growth from their monthly investment.

You will become the main point of contact for clients, understanding their business goals, managing campaigns, coordinating internal teams and ensuring all marketing activity is strategically aligned.

This role is office-based at our Wolverhampton ‘den’, with regular client visits for strategy meetings, campaign reviews and relationship-building sessions.

You will work closely with our dedicated delivery team, including specialists across paid advertising, SEO, PPC, CRM automation, creative, design and content, ensuring all client marketing activity is planned, delivered and continuously improved.

Key Responsibilities

Client Management & Relationships

• Manage a portfolio of marketing retainer clients.
• Become the trusted marketing partner for each client.
• Maintain strong, long-term relationships through regular communication and support.
• Organise and attend client meetings, strategy sessions and performance reviews.
• Understand each client’s business objectives and translate them into marketing actions.
• Ensure clients feel informed, valued and confident in their marketing investment.
• Coordinate monthly marketing activities across multiple channels.
• Manage campaign planning, timelines and launches.
• Ensure new campaigns are prepared, approved and delivered effectively.
• Work with internal teams to ensure campaigns are aligned with client goals.
• Review existing marketing activity and identify opportunities for improvement.
• Proactively suggest new campaigns, ideas and growth opportunities.

Digital Marketing Performance

• Monitor client marketing performance across: Meta Ads (Facebook & Instagram), Google PPC, SEO, CRM campaigns and automation, Lead generation activity
• Analyse results and identify areas for optimisation.
• Ensure marketing activity is generating measurable improvements.
• Work with specialists to improve campaign performance.

Reporting & Retention

• Produce monthly client performance reports.
• Clearly communicate campaign results, insights and recommendations.
• Demonstrate the value and return on investment of monthly retainers.
• Identify opportunities to grow client accounts.
• Support client retention by delivering exceptional service and measurable results.

Internal Team Coordination

• Act as the link between clients and the internal delivery team.
• Manage priorities, deadlines and campaign requirements.
• Ensure all deliverables are completed to a high standard.
• Keep internal teams updated with client feedback, objectives and upcoming campaigns.

The successful candidate will have:

• Previous experience working within a digital marketing agency.
• Experience managing client accounts or marketing retainers.
• Strong understanding of digital marketing channels.
• Experience creating and managing paid advertising campaigns.
• Experience with Meta Ads Manager and media buying.
• Awareness and understanding of SEO principles.
• Awareness and understanding of Google PPC campaigns.
• Experience working with CRM systems and marketing automation.
• Excellent communication and presentation skills.
• Strong organisational and project management abilities.
• Ability to manage multiple clients and deadlines.
• Ability to analyse marketing data and confidently explain results.
• Commercial awareness with a focus on business growth.
• Experience with TikTok Ads
• Experience with Google Analytics (GA4).
• Knowledge of AI marketing tools and automation.
• Experience with lead generation funnels.
• Understanding of customer journeys and conversion optimisation.
• Experience managing website projects.

Requirements

• Previous agency experience is essential.
• Strong written and verbal communication skills.
• Confident in presenting marketing results to business owners.
• Professional, organised and proactive approach.
• Ability to work independently while collaborating with internal teams.
• Full UK driving licence and access to a vehicle preferred due to regular client meetings.

What Success Looks Like

Success in this role means:

• Clients are happy, engaged and retained long-term.
• Clients clearly understand the value Win Media delivers.
• Marketing campaigns are consistently improving and producing results.
• Monthly reporting demonstrates measurable growth and ROI.
• Internal teams and clients communicate effectively.
• New growth opportunities are identified within existing accounts.
• Clients see Win Media as a strategic growth partner, not just a marketing supplier.

What We Offer

• Career progression within a growing marketing agency.
• Opportunity to work with exciting brands across multiple industries.
• Professional development and training.
• A creative, ambitious and supportive working environment.
• The opportunity to make a genuine impact on businesses and help them grow.