Development & Growth Manager (Lead Marketing Role)

The Society of Heads; Highweek; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Contributory pension

Generous holiday entitlement

Fee remission for children

Complimentary lunches

Annual professional membership

Job summary

Stover School is seeking an experienced marketer to lead Development & Growth, defining how the school is seen, heard and found, and delivering it across channels.

Reporting to the Bursar and leading the Admissions Manager and the Communication & Retention Lead, you will set vision and strategy, drive digital campaigns, and grow enquiries, while building partnerships with families, sponsors and the local community.

Qualifications

• Experience in marketing leadership; track record in digital and social marketing
• Understanding of education sector or schools desirable
• Strong stakeholder management and campaign planning skills

Responsibilities

• Set and deliver the school’s marketing strategy, with responsibility for growing pupil numbers
• Lead digital, social and content activity, including paid campaigns with agency partners
• Drive enquiries and open day attendance, acting as the first point of contact for prospective families
• Build referral, community and sponsorship relationships
• Grow income from the estate through facility hire and events
• Lead the Communications, Engagement & Admissions team and manage external suppliers

Job description

Stover School is an independent, non-selective, co-educational day school for pupils aged 3 to 18, set in 64 acres of historic parkland on the edge of Dartmoor in South Devon. As we approach our centenary in 2032, we are growing, with planning approval for a new sports hall and community facilities and an ambitious target for pupil numbers.

We are looking for an experienced marketer to lead our marketing as Development & Growth Manager. Reporting to the Bursar and leading the Admissions Manager and the Communication & Retention Lead, you will set the vision and strategy for how Stover is seen, heard and found, and then deliver it.

You will:

1. Set and deliver the school’s marketing strategy, with responsibility for growing pupil numbers
2. Lead digital, social and content activity, including paid campaigns with agency partners
3. Drive enquiries and open day attendance, acting as the first point of contact for prospective families
4. Build referral, community and sponsorship relationships
5. Grow income from the estate through facility hire and events
6. Lead the Communication, Engagement & Admissions team and manage external suppliers

We are looking for someone with a proven track record in marketing and a real understanding of the potential of digital and social channels. Experience in a school setting is desirable, but relevant experience from other sectors is equally welcome.

Benefits include a contributory pension, generous holiday entitlement, fee remission for children, complimentary lunches and annual professional membership subscriptions.