Growth & Marketing Lead for School Enrollment

ISC group; Devon and Torbay; Remote; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Contributory pension

Generous holiday entitlement

Fee remission for children

Complimentary lunches

Annual professional membership

Job summary

Stover School is seeking an experienced marketer to lead its marketing as Development & Growth Manager. Reporting to the Bursar, you will set the vision and strategy for how the school is seen, heard and found, and then deliver it.

You will lead digital, social and content activity, including paid campaigns with agency partners, drive enquiries and open day attendance, and build referral, community and sponsorship relationships. Experience in a school setting is desirable.

Qualifications

• Proven track record in marketing leadership.
• Strong understanding of digital and social channels.
• Experience in a school setting is desirable, but other sectors are welcome.

Responsibilities

• Set and deliver the school’s marketing strategy, with responsibility for growing pupil numbers.
• Lead digital, social and content activity, including paid campaigns with agency partners.
• Drive enquiries and open day attendance, acting as the first point of contact for prospective families.
• Build referral, community and sponsorship relationships.
• Grow income from the estate through facility hire and events.
• Lead the Communications, Engagement & Admissions team and manage external suppliers.

Skills

Marketing strategy

Digital marketing

Content marketing

Campaign management

Stakeholder management

Tools

CRM tools

Google Analytics

Social media management tools

Job description

Stover School is seeking an experienced marketer to lead its marketing as Development & Growth Manager. Reporting to the Bursar, you will set the vision and strategy for how the school is seen, heard and found, and then deliver it.

You will lead digital, social and content activity, including paid campaigns with agency partners, drive enquiries and open day attendance, and build referral, community and sponsorship relationships. Experience in a school setting is desirable.