Growth & Marketing Lead for School Enrolment

The Society of Heads; Highweek; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Contributory pension

Generous holiday entitlement

Fee remission for children

Complimentary lunches

Annual professional membership

Job summary

Stover School is seeking an experienced marketer to lead Development & Growth, defining how the school is seen, heard and found, and delivering it across channels.

Reporting to the Bursar and leading the Admissions Manager and the Communication & Retention Lead, you will set vision and strategy, drive digital campaigns, and grow enquiries, while building partnerships with families, sponsors and the local community.

Qualifications

• Experience in marketing leadership; track record in digital and social marketing
• Understanding of education sector or schools desirable
• Strong stakeholder management and campaign planning skills

Responsibilities

• Set and deliver the school’s marketing strategy, with responsibility for growing pupil numbers
• Lead digital, social and content activity, including paid campaigns with agency partners
• Drive enquiries and open day attendance, acting as the first point of contact for prospective families
• Build referral, community and sponsorship relationships
• Grow income from the estate through facility hire and events
• Lead the Communications, Engagement & Admissions team and manage external suppliers

Job description

Stover School is seeking an experienced marketer to lead Development & Growth, defining how the school is seen, heard and found, and delivering it across channels.

Reporting to the Bursar and leading the Admissions Manager and the Communication & Retention Lead, you will set vision and strategy, drive digital campaigns, and grow enquiries, while building partnerships with families, sponsors and the local community.