Design Lead: Brand & Design System Mastery

ig; City Of London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Flexible benefits

Private medical

Life insurance

Gym membership

25 days holiday

Job summary

IG Group in the United Kingdom seeks a Design Lead to shape our visual identity across digital platforms, campaigns and educational content. You will translate complex financial concepts into compelling visuals and provide art direction to a small Brand Design team within IG Consumer's in-house Creative Studio.

As a senior creative, you will maintain design system standards, defend creative concepts with senior stakeholders, and partner with the Head of Creative on ongoing brand evolution while

Qualifications

• 7+ years' experience in graphic design with a focus on digital marketing.
• Strong portfolio demonstrating both creative excellence and the ability to define and evolve a brand or design system.
• Expert knowledge of Adobe Creative Suite and Figma.
• Excellent typography skills and a sharp eye for detail across all design output.
• Experience designing for a multi-market audience, with an understanding of how creative needs to flex across different regions.
• Proven experience managing and developing a small creative team, including workload planning and resourcing across multiple concurrent projects.
• Track record of setting creative direction and defending creative decisions with senior stakeholders, not just presenting finished concepts for sign-off.
• Experience managing external creative agency relationships.

Responsibilities

• Evolve IG's visual identity and design system across digital marketing, CRM, social, and performance channels - defining how the brand should look and flex across formats, products and audience segments, not just applying existing guidelines.
• Shape concepts upstream in partnership with marketing and content stakeholders rather than only executing to a finished brief
• Provide art direction, feedback, and formal line management to the Brand Designers and, including career development, workload planning, and resourcing decisions across the team.
• Represent the Creative Studio in design-led stakeholder conversations - presenting and defending creative concepts and rationale to senior marketing and business stakeholders, and pushing back where creative quality or brand integrity is at risk.
• Define and maintain the studio's quality bar, briefing templates, and ways of working, raising the standard and efficiency of output across the team.
• Partner with the Head of Creative and Brand Marketing on the ongoing evolution of IG's brand identity, bringing an independent creative point of view to brand decisions.
• Stay ahead of design trends and best practice in digital marketing and financial services creative, bringing new thinking into the studio proactively.

Skills

Creative leadership

Brand design

Design system

Typography

Stakeholder management

Team development

Tools

Adobe Creative Suite

Figma

Job description

IG Group in the United Kingdom seeks a Design Lead to shape our visual identity across digital platforms, campaigns and educational content. You will translate complex financial concepts into compelling visuals and provide art direction to a small Brand Design team within IG Consumer's in-house Creative Studio.

As a senior creative, you will maintain design system standards, defend creative concepts with senior stakeholders, and partner with the Head of Creative on ongoing brand evolution while