Dental Communications Manager

Labtrac Solutions Limited; Altrincham; On-site; GBP 42,000 - 62,000; Full time

Job summary

Labtrac Solutions Limited in the United Kingdom seeks an experienced Communications Manager to lead internal and external communications strategy, strengthening brand awareness, supporting commercial growth and enhancing customer engagement across all channels.

You will collaborate with leadership and the sales team to promote our dental technology solutions and success stories, while shaping messaging, content and campaigns across our website, email, social media, newsletters, case studies and

Qualifications

• Strategic communications thinking and ability to translate complex topics into clear messaging.
• Excellent collaboration and stakeholder management across leadership, sales and product teams.
• Strong content creation skills for multi-channel marketing and communications.

Responsibilities

• Develop and implement a comprehensive communications strategy aligned with business objectives.
• Manage all external communications ensuring brand consistency, tone of voice, and messaging.
• Create and deliver communication plans to support key business initiatives, product launches, partnerships, and events.
• Ensure all communications reflect the company's vision and market positioning.
• Create engaging content across website, email campaigns, social media, newsletters, case studies and press releases.
• Develop customer success stories and thought leadership content.
• Collaborate with subject matter experts to translate technical information into accessible content.
• Maintain a communications calendar and content schedules.
• Drive brand awareness and market engagement through digital and traditional marketing channels.
• Assist in developing marketing collateral, presentations, sales materials, and promotional campaigns.
• Monitor engagement metrics and optimize strategies based on performance data.
• Develop campaigns to increase audience engagement, customer retention and brand reach.
• Stay informed on industry trends and identify opportunities for visibility.
• Coordinate communications around customer events, exhibitions, webinars and conferences.

Job description

We are seeking an experienced and highly motivated Communications Manager to lead and execute our internal and external communications strategy. The successful candidate will play a key role in strengthening brand awareness, supporting commercial growth, enhancing customer engagement and ensuring consistent messaging across all channels.

This role requires a strategic communicator with excellent marketing, content creation, stakeholder management and relationship-building skills. The Communications Manager will work closely with leadership team and our sales team to promote the company's solutions and success stories within the dental technology sector.

Key Responsibilities

Corporate Communications

• Develop and implement a comprehensive communications strategy aligned with business objectives.
• Manage all external communications, ensuring consistency of brand, tone of voice, and messaging.
• Create and deliver communication plans to support key business initiatives, product launches, partnerships, and events.
• Ensure all communications accurately reflect the company's vision and market positioning.

Content Development

• Create engaging content across multiple channels, including website, email campaigns, social media, newsletters, case studies, blogs, press releases, and customer communications.
• Develop customer success stories and thought leadership content.
• Collaborate with subject matter experts to transform technical information into compelling and accessible content.
• Maintain a communications calendar and manage content schedules.

Marketing & Brand Management

• Drive brand awareness and market engagement through digital and traditional marketing channels.
• Assist in developing marketing collateral, presentations, sales materials, and promotional campaigns.
• Monitor engagement metrics and optimise communication strategies based on performance data.
• Develop campaigns that increase audience engagement, customer retention, and brand reach.
• Stay informed on industry trends and identify opportunities for increased visibility.
• Coordinate communications surrounding customer events, exhibitions, webinars and conferences.