As the Demand (Agency) Sales Manager, you will operate and grow business with UK & global digital and CTV buyers with UK-based UK & global media agencies and engage in a variety of tasks including executing the Comcast Advertising Media sales strategy for video/CTV buyers and managed service, driving the qualification, negotiation & development of opportunities. You will work closely with the wider UK Agency Sales team, the Global Sales team, Advertiser Sales team, Account Management team, and the Supply team to drive incremental revenue opportunities. You will directly report to the Senior Director for Demand Sales UK.
Responsibilities
- Build a strong pipeline of demand opportunities engaging with relevant programmatic and CTV buyers in UK.
- Build strategic business relationships with agencies.
- Conduct sales prospecting by proactively engaging in outreach activities; and building positive and collaborative relationships.
- Position our company as a reference of choice for buying premium video media solutions (inventory, measurements, data/audience, and campaigns) and tailor media proposals bespoke for each opportunity with knowledge of the UK media and programmatic ecosystem.
- Demonstrate competency in TV, video, and programmatic demand sales strategy and build a network with the top 6 holding groups and key independent media agencies.
- Execute the programmatic video sales strategy to address the expectations of trading desks and media agencies.
- Coordinate with Demand Account Management teams to ensure campaigns are set up and ad spend is delivered smoothly.
- Work with other business units within FreeWheel, Comcast Advertising, and Comcast to leverage synergies and revenue growth.
- Support innovation around service delivery and provide guidance to the service and support organizations on how to execute improvements. Understand operating principles and apply them as guidelines for your work.
- Own the customer experience by putting customers first and providing seamless digital options at every touchpoint.
- Be enthusiastic about and advocate for our digital tools and services; continuously learn and stay informed about our products.
- Win as a team by collaborating and being open to new ideas.
- Be an active part of the Net Promoter System by seeking feedback and contributing to opportunities to improve customer experience.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors, and communities.
Qualifications
- Demonstrate a strong interest, passion for, curious mindset, and growth mindset in building a sales career in digital advertising/programmatic.
- Demonstrate basic knowledge in digital and/or linear TV and/or trading desks.
- Demonstrate an entrepreneurial mindset and be capable of solving problems by thinking outside of the box.
- Build relationships and engage with agencies as you will be the face of agency relationships at Comcast Advertising.
- Leadership capability to manage agencies.
- Highly motivated to grow in the programmatic space and know every detail.
- Strong teamwork attitude.
- Committed to delivering results for our clients.
- Eagerness to work in a rapidly growing company.
- A background selling video or TV media solutions (Broadcaster, publisher, SSP, Ad-network) will be an advantage but not a strict requirement.
- Bachelor's Degree or equivalent combination of coursework and experience, or extensive related professional experience.
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.