Demand & Integrated Marketing Specialist

JR United Kingdom; Plymouth; Remote; GBP 45,000 - 65,000; Full time

Job summary

A global industrial manufacturing company is seeking a Demand & Integrated Marketing Specialist based in Plymouth. This role involves developing integrated marketing programs and strategies, collaborating with diverse teams globally, and driving campaign success. Candidates should have over 7 years of marketing experience and strong analytical skills.

Qualifications

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing, project and stakeholder management.
• Proven analytical skills with experience using relevant tools.

Responsibilities

• Develop end-to-end integrated marketing programs for targets.
• Deliver email campaign strategies and manage global campaigns.
• Lead project success through planning and stakeholder engagement.

Skills

Analytical skills

Project management

Creative brief writing

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

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Demand & Integrated Marketing Specialist, Plymouth

Client: ECS Resource Group

Location: Plymouth, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flex to work US time zones

I am recruiting for my organisation's global, industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist, this is an exciting opportunity where you will collaborate with some of the most innovative and diverse people around the world.

You will impact this role by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for our end-users, channel partners, and sales teams that can help drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Work with the global paid media team to create paid search and social strategies, including messaging, image selection, CTA, and landing pages to provide an ideal customer journey and reach annual KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal or agency creative teams, facilitating the development of key messaging and value propositions.
• Drive project success through planning, timeline management, and stakeholder engagement, including aligning with global and regional leaders and teams.
• Lead global reporting for the top 12 countries, ensuring timely updates on key metrics like marketing contacts, MQLs, and opportunities.
• Support integrated campaign performance reviews, ensuring reports are completed and learnings shared.
• Collaborate with regional teams to establish activation plans aligned with KPIs supporting global targets.

Qualifications:

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing, project, and stakeholder management.
• Proven analytical skills with experience using Salesforce, Adobe/Google Analytics, and similar tools; Eloqua experience is a plus.