Demand & Integrated Marketing Specialist

JR United Kingdom; City of Edinburgh; Remote; GBP 45,000 - 65,000; Full time

Job summary

A global industrial manufacturing business is seeking a Demand & Integrated Marketing Specialist based in the UK. This role involves developing integrated marketing programs and global campaign strategies, requiring extensive experience in project management and analytical skills. Ideal candidates will have a collaborative mindset and the ability to work across multiple teams to meet business objectives.

Qualifications

• 7+ years of experience in marketing roles.
• Experience in creative brief writing and project management.
• Proven analytical skills for KPI setting and tracking.

Responsibilities

• Develop end-to-end integrated marketing programs.
• Collaborate with media teams for campaign strategies.
• Drive project success through planning and stakeholder engagement.

Skills

Analytical skills

Project management

Stakeholder engagement

Tools

Salesforce

Adobe

Google Analytics

Eloqua

Job description

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Demand & Integrated Marketing Specialist, Edinburgh

Client: ECS Resource Group

Location: Edinburgh, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organisation, a global industrial manufacturing business. We are looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will impact this role by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for end-users, channel partners, and sales teams to drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to create paid search and social strategies, including messaging, image selection, CTA, and landing pages to optimize customer journey and reach KPIs.
• Serve as a trusted advisor to the division team by translating business needs into comprehensive communication briefs for internal and external creative teams.
• Drive project success through meticulous planning, timeline management, and stakeholder engagement, including global and regional leaders.
• Lead global reporting for top 12 countries, ensuring timely updates on key metrics like marketing contacts, MQLs, and opportunities.
• Support integrated campaign performance reviews, ensuring timely reports and sharing learnings.
• Collaborate with area teams to establish activation plans aligned with KPIs supporting global targets.

Qualifications:

• 7+ years of experience in marketing roles.
• Experience in creative brief writing, project management, and stakeholder engagement.
• Proven analytical skills, KPI setting, and tracking performance using tools like Salesforce, Adobe, Google Analytics; Eloqua experience is a plus.