Demand & Integrated Marketing Specialist

JR United Kingdom; Belfast; Remote; GBP 40,000 - 60,000; Full time

Job summary

A global industrial manufacturing business is looking for a Demand & Integrated Marketing Specialist in Belfast. This role involves creating integrated marketing programs and managing global campaigns, requiring at least 7 years of marketing experience and strong analytical skills. The position offers flexibility in working hours and a remote work option with occasional travel.

Qualifications

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing.
• Proven analytical skills with KPI setting.

Responsibilities

• Develop end-to-end integrated marketing programs.
• Deliver end-user email campaign strategies.
• Drive project success through meticulous planning.

Skills

Analytical skills

Project management

Stakeholder engagement

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

Social network you want to login/join with:

Demand & Integrated Marketing Specialist, Belfast

Client:

ECS Resource Group

Location:

Belfast, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organization, a global industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist; this is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will make an impact by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for our end-users, channel partners, and sales teams to drive targeted engagement across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to create paid search and social strategies, working on messaging, imagery, CTA, and landing pages to optimize customer journeys and meet KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal or agency creative teams, ensuring messaging resonates with end users, channel partners, and sales teams.
• Drive project success through meticulous planning, timeline management, and proactive stakeholder engagement, including alignment with global and regional leaders.
• Lead the global reporting process for the top 12 prioritized countries, providing timely updates on key metrics such as marketing contacts, MQLs, and opportunities.
• Support integrated campaign performance reviews, ensuring timely reporting and sharing of insights.
• Collaborate with regional teams to establish activation plans aligned with global KPIs.

Qualifications:

• 7+ years of experience in marketing or related fields.
• Experience in creative brief writing, project management, and stakeholder engagement.
• Proven analytical skills, including KPI setting and performance tracking, with experience using Salesforce, Adobe/Google Analytics, and similar tools; Eloqua experience is a plus.