Demand & Integrated Marketing Specialist

JR United Kingdom; Aberdeen City; Remote; GBP 45,000 - 65,000; Full time

Job summary

A global industrial manufacturing business seeks an Integrated and Demand Marketing Specialist for a 12-month contract. This role involves developing integrated marketing programs, managing campaigns, and engaging with diverse teams worldwide. Applicants should have 7+ years in marketing, strong analytical skills, and experience with tools like Salesforce and Adobe Analytics.

Qualifications

• 7+ years of experience in marketing or related fields.
• Strong analytical skills with experience in KPI setting.

Responsibilities

• Develop end-to-end integrated marketing programs for targeted engagement.
• Deliver email campaign strategies and collaborate with the global paid media team.
• Lead the global reporting process providing monthly updates on key metrics.

Skills

Analytical skills

Project management

Stakeholder engagement

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

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Client:

ECS Resource Group

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Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organization, a global industrial manufacturing business. We are looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity to collaborate with some of the most innovative and diverse people worldwide.

You will impact this role by co-creating and implementing demand generation programs, building end-to-end integrated campaigns, and managing global strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for end-users, channel partners, and sales teams to drive targeted engagement across the marketing funnel.
• Deliver email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to develop paid search and social strategies, focusing on messaging, imagery, CTA, and landing pages to enhance customer journey and meet KPI targets.
• Act as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal or external creative teams, ensuring messaging resonates with end users, partners, and sales teams.
• Ensure project success through detailed planning, timeline management, and stakeholder engagement, aligning expectations across global and regional leaders and teams.
• Lead the global reporting process for the top 12 prioritized countries, providing monthly updates on key metrics using Excel reports.
• Support campaign performance reviews, sharing insights and learnings timely.
• Work closely with regional teams to establish and align activation plans with global KPIs.

Qualifications:

• 7+ years of experience in marketing or related fields.
• Experience in creative brief development, project management, and stakeholder engagement.
• Strong analytical skills with experience in KPI setting and performance tracking using Salesforce, Adobe Analytics, Google Analytics, and similar tools. Experience with Eloqua is a plus.