Demand Generation Manager (£75-80k OTE, Software)

Ingenio Global; London; Hybrid; GBP 65,000 - 80,000; Full time

Job summary

Ingenio Global is seeking a Demand Generation Manager to enhance lead generation strategies within a fast-paced B2B SaaS environment. This role offers an opportunity to drive impactful marketing campaigns, collaborating with diverse teams in a hybrid work setting. Competitive OTE compensation with up to £65k base and considerable performance bonus awaits qualified candidates.

Qualifications

• 3 years of experience in Demand Generation or performance marketing.
• Hands-on experience with HubSpot.
• Background in B2B SaaS/Software industry.

Responsibilities

• Plan, execute & report on Demand Generation campaigns.
• Build and optimise workflows and lead nurturing in HubSpot.
• Analyse and optimise campaign performance.

Skills

Data-driven mindset

Pipeline creation

Performance marketing

Tools

HubSpot

Job description

Demand Generation Manager (£75-80k OTE, Software)

Demand Generation Manager (£75-80k OTE, Software)

This range is provided by Ingenio Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Ingenio Global

Up to £65k basic with 20% performance bonus

Hybrid – two days a week in London office (Tues & Thurs)

Our client is a high growth, privately owned business operating in the B2B Software space within the Fintech segment. They are looking to hire a Demand Generation Manager to join its growing Marketing team. This is a fantastic opportunity to own and scale lead generation strategy in a fast-evolving B2B SaaS business who are growing across Europe & the US.

What You’ll Do:

• Plan, execute & report on Demand Generation campaigns
• Build and optimise workflows and lead nurturing in HubSpot
• Analyse and optimise campaign performance
• Collaborate with content, design, and digital teams

What We’re Looking For:

• 3 years of experience in a pure Demand Generation or performance marketing role, with a strong focus on pipeline creation and revenue impact
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Background in the B2B SaaS/Software/Tech Services industry, ideally with long sales cycles and complex buyer journeys
• Data-driven mindset with a strong focus on metrics like ROI, CAC, CPL, and pipeline contribution
• Based within commutable distance to London, with occasional travel to Ireland for team meetings or industry events

Apply now or contact me on [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services, Software Development, and Technology, Information and Media

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