Demand Generation Manager

Quadient; London; Hybrid; GBP 75,000 - 80,000; Full time

Job summary

Quadient is seeking a Demand Generation Manager to drive effective marketing strategies aimed at enhancing brand awareness and pipeline growth. The role combines campaign execution, collaboration with sales, and innovative marketing approaches in a hybrid work model. Ideal candidates possess extensive experience in B2B marketing and a degree in relevant fields. Join Quadient to impact their digital transformation journey in a supportive environment that fosters growth and creativity.

Benefits

Flexible Work Model

24/7 Online Learning Platform

Employee Assistance Program

Generous Referral Scheme

Qualifications

• 5+ years of experience in B2B marketing with a focus on field marketing.
• Demonstrated success in executing marketing campaigns.
• Proficiency in marketing automation and CRM tools.

Responsibilities

• Lead execution of field marketing plans aligning with sales objectives.
• Develop and implement targeted ABM strategies.
• Coordinate marketing campaigns e.g., webinars and events.

Skills

Project Management

Communication

Analytical Skills

Account-Based Marketing (ABM)

Digital Marketing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CRM Systems

Marketing Automation Tools

Job description

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Connect with Quadient

At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels.

Connect with Quadient

At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels.

The Demand Generation Manager plays a pivotal role in translating regional marketing strategy into actionable and successful marketing programs to support overarching business objectives. This role demands a strategic mindset and the ability to collaborate effectively with global campaign teams and regional sales to bolster the sales pipeline, elevate brand presence, and engage with our customer base and prospects through effective and locally tailored marketing initiatives. Hybrid opportunity based out of our Stratford, London location.

The key skills and experience we are looking for include:

• Lead and manage end-to-end execution of field marketing plans aligned with sales objectives, coordinating with cross-functional teams, channel marketing, and sales.
• Develop and implement targeted Account-Based Marketing (ABM) strategies to engage with key accounts. Collaborate closely with the sales team to identify high-value accounts and create personalized marketing campaigns tailored to their specific needs and pain points. Supervise the creation of customized content, targeted events and personalized outreach efforts. Use data-driven insights to continuously refine ABM tactics, ensuring alignment with overall sales goals and maximizing ROI on marketing activities.
• Manage regional marketing campaigns, including but not limited to events, webinars, workshops, and local outreach activities. Ensure that these initiatives are timely, within budget, and effectively meet their objectives.
• Collaborate closely with the sales team to understand their needs and ensure that field marketing activities support the sales pipeline and revenue goals. Provide the sales team with the necessary tools and materials for effective field marketing.
• Planning, coordinating, and executing trade shows, conferences, and other field events. This includes managing vendors, logistics, budgets, and on-site operations.
• Work in cross-functional agile teams with campaign strategists, sales, product marketing, and design teams to align regional activities with global initiatives, campaign strategies, and objectives.
• Communicate effectively with stakeholders about campaign progress, results, and requirements.
  
  
  

Your profile

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years of experience in B2B marketing, focusing on regional or field marketing and strategy.
• Demonstrated success in planning and executing marketing campaigns.
• Advanced project management skills, capable of leading multiple marketing programs simultaneously.
• Excellent communication skills, both written and verbal.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Knowledge of digital marketing channels including email, social media, and online advertising.
• Data-driven approach with strong analytical skills for campaign performance evaluation.
• Creative and innovative mindset for developing unique campaign strategies.
• Ability to thrive in a fast-paced, collaborative environment, driving teams towards operational objectives
  
  
  

Knowledge gaps can be filled. Even if you don’t satisfy every single requirement or meet every qualification listed, we still want to hear from you.

Ready to lead the way? Apply now.

Rewards & Benefits

Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.

Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.

Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.

Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.

Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.

Smart Work at Quadient

At Quadient, our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together.

Be yourself at Quadient

Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice.

We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at [e-mail]

Quadient is an Equal Employment Opportunity Employer. *: We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law.

People. Connected.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Art/Creative, Writing/Editing, and Marketing

• Industries

  Software Development

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