Demand Generation Manager

KINESSO; Leeds; On-site; GBP 40,000 - 65,000; Full time

Job summary

Join a leading performance marketing agency as a Demand Generation Manager in Leeds. In this role, you will support technical aspects of lead generation, manage data workflows, and oversee campaign implementations. Collaborating across teams, you will ensure optimal execution while also mentoring junior staff in a fast-paced environment that values innovation and efficiency.

Benefits

Flexi–leave with 25 days annual leave

Free breakfast and free lunch

Early finish Fridays

Core Hours with flexible start/finish times

Electric vehicle salary sacrifice car scheme

Interest-free season ticket loan

Paid time off for Volunteering

Group Income Protection

Life Assurance

Private Medical Insurance or Health Cash Plan

Generous Parental Leave & Pay

Qualifications

• Significant experience in marketing or project/account management.
• Experience with email marketing and nurture flows.
• Proven ability to manage large scale clients and projects.

Responsibilities

• Support technical set-up and activation of ABM / lead gen campaigns.
• Provide strategic and technical roadmaps for clients.
• Maintain and configure the marketing & sales tech stack.

Skills

Project Management

Email Marketing

Data Analysis

Marketing Automation

Lead Generation

Technical Implementation

Tools

Salesforce

Hubspot

Marketo

Job description

Join to apply for the Demand Generation Manager role at KINESSO

1 day ago Be among the first 25 applicants

Join to apply for the Demand Generation Manager role at KINESSO

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

About You

This is a great opportunity if you enjoy working in a fast-paced environment, getting involved in multiple projects, with multiple stakeholders and are obsessed with detail & efficiency.The role covers eCRM technical campaign workflow activation and management as well as data analysis, data management & lead validation solution integration, Responsibilities include support the technical side of ABM / lead generation activation with lead validation implementation & management, data modelling, performance dashboard development, campaign insight data extraction, data research & configuration, eCRM platform integration, eCRM campaign setups, data workflows & API integrations.

We are looking for someone passionate about delivering great results, who loves innovating and challenging existing ways of working and subsequently converting them into scalable, repeatable motions. You should be a naturally organised person, able to build relationships with various stakeholders at differing levels as well as identify any key contacts.

Along the way, you’ll see tremendous growth in the team, its client base, and your personal career, as you develop a deep - and marketable - understanding of our service area. As a team, Demand Generation covers a wide range of craft skills including but not limited to Content Syndication, Lead generation, Marketing Automation, Email Marketing, Social and Technical Implementations.

The Role:

• Support with the technical set-up and activation of ABM / lead gen campaigns as well as email nurture via sales and marketing automation platforms.
• Provide clients with ongoing strategic and technical roadmaps to ensure that they get best value from their automation solutions.
• Responsible for all aspects of the marketing & sales tech stack configuration and administration – Marketo, Salesforce & Hubspot.
• Have ability to communicate and work closely with client technical teams and stakeholders.
• Capture and understand client business requirements and translate them into well-architected technical solutions by researching, testing and recommending the most appropriate options that best leverage platforms such as Salesforce, Marketo & Hubspot.
• Set up and maintain project plans and reporting.
• Regular client and external supplier interaction and relationship building.
• Prepare campaign level reporting, document and present learnings, findings and insights.
• Collaborate with your colleagues across Technical, Social and Design craft streams to ensure cohesion.
• Ensure campaigns are executed according to the brief and in a timely manner.
• Working closely with and mentor junior team members to share knowledge and allow delegation of certain tasks.

Key Skills and Characteristics

• Significant experience in marketing or project/account managements
• Hands-on and proven experience of day to day working with large scale clients and projects
• Experienced with E-mail marketing and nurture flows
• Experienced with creating optimised landing pages and emails that convert
• Knowledge and expertise in creating, managing, optimising and reporting on campaigns
• Knowledge of/experience with marketing automation systems (including Salesforce & Hubspot) to create, optimise and manage campaigns
• Ability to work efficiently, transparently and as part of a team
• Calm under pressure
• Digital and tech-savvy with solid understanding of modern digital marketing solutions and technologies
• Critical thinking and ability to problem solve quickly
• Proactiveness and eagerness to learn

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [e-mail] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Electric vehicle salary sacrifice car scheme
• Interest-free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

Referrals increase your chances of interviewing at KINESSO by 2x

Sign in to set job alerts for “Demand Generation Manager” roles.

Ferrybridge, England, United Kingdom 3 weeks ago

Harrogate, England, United Kingdom 1 month ago

Huddersfield, England, United Kingdom 6 days ago

Bingley, England, United Kingdom 5 days ago

Leeds, England, United Kingdom 1 week ago

Bradford, England, United Kingdom 5 days ago

Harrogate, England, United Kingdom 2 weeks ago

Bradford, England, United Kingdom 1 week ago

Leeds, England, United Kingdom 3 weeks ago

Leeds, England, United Kingdom 1 week ago

Huddersfield, England, United Kingdom 1 week ago

Morley, England, United Kingdom 5 days ago

Harrogate, England, United Kingdom 2 weeks ago

Bradford, England, United Kingdom 23 hours ago

Leeds, England, United Kingdom 6 days ago

Business Development Manager - Media/Marketing

Leeds, England, United Kingdom 2 weeks ago

Leeds, England, United Kingdom 2 weeks ago

Bradford, England, United Kingdom 1 day ago

Leeds, England, United Kingdom 21 hours ago

Leeds, England, United Kingdom 2 weeks ago

Leeds, England, United Kingdom 1 week ago

Senior Customer Success Manager - HR / ER SaaS Tech. UK Remote

Leeds, England, United Kingdom 2 weeks ago

West Yorkshire, England, United Kingdom 2 weeks ago

York, England, United Kingdom 3 weeks ago

Customer Success Manager - IT Technology/Cloud

Leeds, England, United Kingdom 2 days ago

Enterprise Customer Success Manager for a Sustainability SaaS

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.