Demand Generation Manager

JR United Kingdom; Bolton; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A rapidly growing SaaS company is seeking an experienced Demand Generation Manager to join their innovative team. This hybrid role involves building strategic campaigns, analyzing performance, and collaborating across departments to drive B2B engagement. Ideal candidates will have a proven track record in demand generation and project management, thriving in fast-paced environments.

Qualifications

• Proven experience in Demand Generation Marketing, ideally within a B2B SaaS environment.
• Track record of campaigns engaging B2B audiences.
• Highly analytical and data-driven, demonstrating ROI for marketing spend.

Responsibilities

• Build strategic campaigns to capture new leads.
• Collaborate with teams on account segmentation.
• Measure and report on campaign performance.

Skills

Analysis

Project Management

Campaign Management

Storytelling

Multitasking

Creativity

Job description

Demand Generation Marketing Manager (SaaS)

Location: Hybrid - Salford Quays office - Fully flexible

A rapidly growing SaaS company, delivering innovative and industry-leading fintech solutions, is seeking an experienced Demand Generation Manager to join their dynamic team.

Key Responsibilities:

• Build strategic campaigns to capture new leads into the central database.
• Collaborate with Marketing, Product, and SDR teams on account segmentation.
• Measure, analyse, and report on campaign performance.
• Work with the wider Marketing team to monitor our marketing 'health'.
• Establish yourself as a core member of the Marketing engine, working with the broader Marketing and SDR teams to ensure that knowledge is shared and retained, enabling the team to focus on the highest-impact work.

Key Attributes:

• Proven experience in Demand Generation Marketing, ideally within a B2B SaaS environment.
• A track record of building and managing campaigns that engage and convert B2B audiences.
• Exceptional ability to present and rationalise ideas using clear storytelling and strategic thinking.
• Highly analytical and data-driven, with the ability to demonstrate ROI for all marketing spend and resources.
• Outstanding project management skills with a flair for multitasking and thriving in fast-paced environments.
• A creative mind with the ability to develop innovative solutions and approaches to demand generation.