Demand Generation Manager

Opensignal; Greater London; Hybrid; GBP 75,000 - 105,000; Full time

Benefits offered by this job

Benefits package

Retirement plan

Education reimbursement

Holiday & Leave

Summer Fridays

Work from abroad

Charity matching

Events & socials

Job summary

Opensignal is seeking a Demand Generation Manager to drive our digital presence across Europe, the Middle East, and Africa while supporting sales with integrated campaigns that move the needle. You will collaborate with Sales, Product, and Customer Success to build programs spanning events, social, email, and content channels.

You will lead analytics, optimize campaigns, and craft effective copy for webinars, emails, and landing pages.

Qualifications

• 5+ years of B2B SaaS demand generation experience with measurable pipeline impact.
• 2+ years in sales enablement and content marketing to technical audiences.
• 2+ years hands-on experience using HubSpot, Google Analytics, and LinkedIn Campaign Manager.
• Proven track record of managing integrated marketing campaigns that deliver results.
• Excellent copywriting skills for multi-channel campaigns.
• Experience coordinating webinars, events, and sales outreach programs.

Responsibilities

• Plan and deliver events, conferences, and sponsorships to generate leads.
• Build regional campaigns and demand gen programs aligned to revenue targets.
• Track KPIs and optimize campaigns based on data insights.
• Write and program email marketing outreach to targeted markets.

Skills

Demand generation

Sales enablement

Content marketing

Copywriting

Campaign analytics

Email marketing

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Google Analytics

LinkedIn Campaign Manager

Job description

How You Will Make An Impact

The Demand Generation Manager is a strategic and hands-on role responsible for driving digital presence and sales support for our Europe, Middle East, and Africa regions. You will lead the development and execution of integrated marketing strategies across events, social, email, and content channels to enhance brand visibility, generate qualified leads, and support measurable business growth. You'll collaborate closely with Sales, Product, Customer Success, and leadership to build campaigns that truly move the needle. If you're passionate about storytelling, data-driven marketing, and helping a global brand grow, we’d love to meet you. This is an individual contributor role.

Primary Responsibilities

• Events & Experiential Marketing: Plan and deliver virtual and in-person events, conferences, and sponsorships to build awareness and generate qualified leads. Manage logistics, content, and post-event follow-up to maximize impact.
• Regional Campaigns & Demand Generation: Build and run marketing programs that support committed events, accelerate deals, and directly support revenue targets.
• Analytics & Optimization: Track and report on KPIs, measure campaign effectiveness, and optimize initiatives based on performance data.
• Email Strategy & Execution: Write and program email marketing outreach to our targeted markets to drive brand awareness and lead generation. Cross-Functional Partnership: Work closely with Product, Sales, and Customer Success teams to align marketing initiatives with broader company goals.

Knowledge & Skill

• Minimum of 5 years of B2B SaaS demand generation experience with a track record of executing events and campaigns for measurable pipeline and revenue growth.
• Minimum of 2 years of sales enablement and content marketing to technical audiences in a B2B or SaaS environment.
• Minimum of 2 years of recent hands-on experience using HubSpot, Google Analytics, and LinkedIn Campaign Manager.
• Proven track record of managing integrated marketing campaigns that deliver results.
• Excellent copywriting skills.
• Experience managing webinars, local events, and sales outreach programs.
• Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment.
• Comfortable working across time zones with a global team.

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience in the analytics, telecom, or technology industry.

About Us

Opensignal is the leading global provider of independent insight and data into network experience and market performance. Our user-centric approach allows communication providers to constantly improve their network and maximize commercial performance. Leading analysts, investors and financial institutions place a high value on our independent analysis, and we are regular contributors to their reports.

Real network experience is our focus and ultimately that’s what influences customer choice. Our mission is to advance connectivity for all and here at Opensignal, the team is leading the industry in enabling operators to link their network experience and market performance in a way that has never been possible.

With offices in London, Boston Victoria, British Columbia, and Warsaw, and employees around the world, we are a truly global organization. We are an equal-opportunity employer dedicated to building an inclusive and diverse workforce.

Benefits

We believe we are stronger when we not only celebrate our many differences, values, and voices but also include them in everyday practice. Having a diverse and inclusive culture is essential, which is why we offer a flexible approach to work-life balance, operating in a remote-hybrid way.

We’ll help you get set up with the essentials you need to work from home or the office. We also offer an attractive range of additional benefits, including competitive compensation packages; including a long-term equity program.

• Comprehensive group benefits package.
• Company sponsored retirement savings plan.
• Professional development opportunities: education reimbursement, learning allowance, company-sponsored workshops, and more!
• Generous holiday allowance, sick leave, parental leave, flexibility including
• Summer Fridays, and the opportunity to work from abroad.
• Charity matching and time off for community volunteering.
• Regular virtual and in-person events and socials.