Demand Generation Lead

Solis Recruitment Ltd; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Solis Recruitment is partnering with a fast-growing AI startup to lead demand generation and build a scalable growth engine in London. You’ll work alongside founders to design programs that create awareness, generate pipeline and accelerate commercial growth.

This leadership role suits a high-performing marketer stepping into a PD/Head of Growth level, with hands-on execution across paid media, content, email and SEO. Equity is part of the package.

Qualifications

• 4–8 years of experience in B2B SaaS or technology marketing.
• Strong demand generation expertise.
• Startup or scale-up experience.
• Highly analytical and commercially minded.
• Comfortable operating at pace.
• Strong hands-on execution skills.

Responsibilities

• Build and own the demand generation strategy.
• Drive awareness and customer acquisition.
• Execute campaigns across paid media, content, email and SEO.
• Create lead nurturing and conversion programmes.
• Work closely with sales and leadership teams.
• Analyse performance and optimise growth channels.
• Build reporting frameworks and demand generation processes.

Skills

Demand generation

B2B marketing

Analytical thinking

Leadership

Tools

SEO

Email marketing

Content marketing

Job description

Demand Generation Lead

Location: Victoria, London (4 Days Per Week)

Salary: £60,000 - £90,000 + Equity

About the Company

Solis Recruitment has partnered with a fast-growing AI startup helping businesses improve productivity through intelligent automation.

The business has achieved strong early traction and is now investing in its first dedicated marketing function.

About the Role

Working alongside the founders, you'll build and execute demand generation programmes that create awareness, generate pipeline and support commercial growth.

This role would suit a high-performing growth marketer looking to step into a leadership position.

Responsibilities and Duties

• Build and own the demand generation strategy.
• Drive awareness and customer acquisition.
• Execute campaigns across paid media, content, email and SEO.
• Create lead nurturing and conversion programmes.
• Work closely with sales and leadership teams.
• Analyse performance and optimise growth channels.
• Build reporting frameworks and demand generation processes.

About You

• 4-8 years' experience in B2B SaaS or technology marketing.
• Strong demand generation expertise.
• Startup or scale-up experience.
• Highly analytical and commercially minded.
• Comfortable operating at pace.
• Strong hands-on execution skills.