Senior Applied AI Strategist

Publicis Groupe; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe is seeking an experienced builder who owns the design and continuous improvement of AI agents and skills on the Marcel platform, bringing a deep understanding of media data and AI-native building to audit existing processes and render them into deployed, measurable workflows that automate data, media, and marketing tasks at scale.

The role involves designing AI agents, mapping workflows, translating requirements, orchestrating agents across datasets and APIs, monitoring

Qualifications

• Relevant experience in AI/ML, marketing technology, consulting, or data-driven product design.
• Familiarity with AI tools like LLMs, workflow automation platforms, and conversational AI.
• Ability to analyze workflows and recommend where automation can drive value.
• Proficiency with documentation and presentation tools (PowerPoint, Miro, Excel).
• Strong interest in AI applications, data strategy, and marketing technology.

Responsibilities

• Design and Build AI Agents: translate business problems into AI-powered workflows by building and configuring agents that automate tasks across data, media, and marketing workflows.
• Workflow Mapping: create detailed process maps that identify where AI agents can add value (e.g., campaign optimization, insight generation, audience planning).
• Requirements Translation: develop functional and technical specifications for AI agents based on client and internal stakeholder needs.
• Agent Orchestration: work with cross-functional teams to connect agents with datasets, APIs, and platforms across the Groupe.
• Performance Monitoring: support the evaluation of AI agents, monitoring accuracy, efficiency, and business outcomes, and recommend improvements.
• Innovation Support: partner with data scientists and engineers to test emerging AI models and frameworks and apply them to client and Groupe use cases.
• Documentation & Training: create clear documentation, demos, and presentations that make AI agent capabilities accessible to non-technical stakeholders.

Skills

Builder/ systems designer

Documentation & prototyping

Communicating AI concepts

Problem solving & analytics

Experimentation & iteration

Education

AI/ML, marketing tech, consulting, or data-driven product design

Tools

LangChain

Zapier

OpenAI APIs

Job description

Company description

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, StarcomandZenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, EpsilonandInfluential.

A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

Overview

We are looking for an experienced builder who owns the design and continuous improvement of AI agents and skills on the MRCL (Marcel) platform, bringing a deep understanding of media data and AI-native building to audit existing processes and render them into deployed, measurable workflows that automate data, media, and marketing tasks at scale.

Responsibilities

• Design and Build AI Agents: Translate business problems into AI-powered workflows by building and configuring agents that automate tasks across data, media, and marketing workflows.
• Workflow Mapping: Create detailed process maps that identify where AI agents can add value (e.g., campaign optimization, insight generation, audience planning).
• Requirements Translation: Develop functional and technical specifications for AI agents based on client and internal stakeholder needs.
• Agent Orchestration: Work with cross-functional teams to connect agents with datasets, APIs, and platforms across the Groupe.
• Performance Monitoring: Support the evaluation of AI agents, monitoring accuracy, efficiency, and business outcomes, and recommend improvements.
• Innovation Support: Partner with data scientists and engineers to test emerging AI models and frameworks and apply them to client and Groupe use cases.
• Documentation & Training: Create clear documentation, demos, and presentations that make AI agent capabilities accessible to non-technical stakeholders.

Qualifications

Ideal Candidate Profile

• Builder/ systems designer, curious about reimagining workflows with automation.
• Disciplined in clear, business-focused documentation and prototyping.
• Communicates complex AI and workflow concepts in simple, persuasive ways.
• Demonstrates strong problem-solving & analytical skills, translating strategy into action.
• Is comfortable experimenting, rapidly testing, learning, and iterating on AI agents.

Qualifications (Required)

• Relevant experience (including internships/academic projects) in AI/ML, marketing technology, consulting, or data-driven product design.
• Familiarity with AI tools like LLMs, workflow automation platforms, & conversational AI.
• Ability to analyze workflows and recommend where automation can drive value.
• Proficiency with documentation and presentation tools (e.g., PowerPoint, Miro, Excel).
• Strong interest in AI applications, data strategy, and marketing technology.

Preferred / Stand-Out Experience

• Experience building with LLMs, APIs, or no-code/low-code AI platforms (e.g., LangChain, Zapier, OpenAI APIs).
• Knowledge of marketing and media workflows where AI automation can be applied.

Additional information

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.