Data Science Senior Manager

ENGINEERINGUK; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking an Audience Insights Specialist to oversee audience creation and program management. This hands-on role involves collaborating with data analytics, mentoring team members, and providing strategic recommendations. The ideal candidate will have expertise in marketing data, strong analytical skills, and the ability to translate complex data into actionable insights. Flexible working models and a commitment to diversity and inclusion are part of the company culture.

Benefits

Pension Contributions

Health Insurance

Life Insurance

Generous Holidays

Family Leave Policies

Qualifications

• Experience with marketing/media data sources and technologies.
• Ability to synthesize data into compelling stories.
• Familiarity with modeling techniques like predictive modeling.

Responsibilities

• Manage global audience creation and local market execution.
• Oversee programme management and data governance.
• Provide strategic recommendations to improve programme effectiveness.

Skills

Leadership

Data Analysis

Communication

Problem Solving

Project Management

Tools

SQL

Python

R

Job description

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Role Overview: Responsible for overseeing and managing advanced audience creation, assessing programme effectiveness, reviewing adoption consistency, spreading best practices and new capabilities, and maintaining the audience and insight development roadmap.

This hands-on role involves working directly with data and analytics, collaborating across various organizational parts, and coaching and mentoring others with extended partnerships across disciplines and markets.

You will be part of a team of audience insights specialists dedicated to understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech, we gather valuable insights to help clients make informed decisions and develop effective marketing strategies using Omnicom's proprietary platform, Omni. We seek curious colleagues eager to learn more about data, insights tools, and industry needs.

Key Responsibilities:

1. Demonstrate leadership by researching and understanding client business issues
2. Manage global audience creation with local market execution for selection, modeling, and activation
3. Develop and activate custom audiences, including testing and troubleshooting
4. Oversee programme management and data governance
5. Curate insights to support audience development and validate targeting strategies
6. Provide strategic recommendations to improve programme effectiveness and promote cross-market best practices
7. Collaborate with biddable partners for audience creation and optimization
8. Conduct data exploration, test design, and validation
9. Prioritize and manage cross-portfolio global audience requests
10. Mentor and develop team members

Skills and Experience:

• Experience with marketing/media data sources and technologies like syndicated research (e.g., ComScore, TGI, GWI)
• Expertise in advertising technology and data solutions
• Advanced data analysis, marketing strategy, and insight generation skills
• Knowledge of marketing analytics, data platforms, and data solutions
• Familiarity with modeling techniques such as predictive modeling, MMM, clustering, and segmentation
• Ability to synthesize data from multiple sources into compelling stories
• Coding skills (SQL, Python, R) are a plus; experience with A/B testing and campaign analytics is preferred
• Ability to translate complex data analytics into understandable insights for marketers
• Excellent communication skills to engage diverse stakeholders
• Strong problem-solving, project management, and organizational skills
• Proactive, collaborative, and relationship-building abilities

Additional Information:

We support flexible and hybrid working models to promote work/life balance and well-being, aiming to enhance motivation, performance, and stress reduction.

Employee benefits include pension contributions, health and life insurance, generous holidays, and family leave policies.

At Annalect, we value diversity and inclusion, welcoming applicants from all backgrounds and encouraging a culture of respect and authenticity. We are committed to providing reasonable adjustments during recruitment and supporting all employees to thrive.

For more information or to discuss your needs, contact our Talent Team or email [e-mail].

We process personal data in accordance with our Privacy Notice: https://omnicommediagroup.com/recruitment-privacy-notices/.

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