E‑Commerce Growth & Digital Marketing Specialist

MCS Group; Belfast City District; On-site; GBP 30,000 - 50,000; Full time

Job summary

MCS Group in Belfast is seeking an E-Commerce & Digital Marketing Specialist to drive online revenue and shape the growth of multiple brands. This hands-on role blends ecommerce management, digital marketing, content, and UX to enhance the customer journey.

You will own strategy across brands, execute data-led campaigns, manage website content, SEO, and email programs (Klaviyo), and partner with analytics to optimise performance.

Qualifications

• Degree in Marketing, Digital Marketing, E-commerce, Business or a related field.
• Minimum 3 years' experience in e-commerce and/or digital marketing.
• Experience with digital marketing automation, Google Ads and GA4.
• Knowledge of web publishing, CMS platforms and SEO tools.
• Experience developing and delivering email marketing campaigns, ideally using Klaviyo.
• Strong analytical, communication and interpersonal skills.
• Excellent organisational and multitasking abilities, with strong attention to detail.
• Ability to work collaboratively in a fast-paced, commercially focused environment.

Responsibilities

• Develop and deliver the e-commerce and digital marketing strategy across multiple brands.
• Drive online sales, customer acquisition and commercial growth through data-led marketing.
• Manage website content, landing pages, promotions, merchandising and UX.
• Ensure websites are technically optimised, mobile responsive, user-friendly and SEO compliant.
• Plan and deliver digital campaigns, promotions and content across relevant channels.
• Manage the digital marketing calendar and budget to maximise ROI.
• Monitor website and campaign performance, using analytics to identify improvements and growth opportunities.
• Create engaging blogs, digital content and social media campaigns to build brand awareness and engagement.
• Manage organic social media channels, engaging with customers, prospects and industry partners.
• Support the development of the e-commerce product portfolio using customer and market insights.
• Stay up to date with emerging digital trends, technologies and best practice.

Skills

E-commerce strategy

Digital marketing

Analytics

Content creation

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics/GA4

CMS platforms

SEO tools

Klaviyo

Job description

MCS Group in Belfast is seeking an E-Commerce & Digital Marketing Specialist to drive online revenue and shape the growth of multiple brands. This hands-on role blends ecommerce management, digital marketing, content, and UX to enhance the customer journey.

You will own strategy across brands, execute data-led campaigns, manage website content, SEO, and email programs (Klaviyo), and partner with analytics to optimise performance.