Data Analyst (Marketing)

TN United Kingdom; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a prestigious organization in London as a Maternity Leave Cover, where you'll play a pivotal role in shaping reporting and insight culture. This dynamic position will have you collaborating with various teams to analyze trends, manage marketing databases, and utilize advanced BI tools like Power BI and Tableau. You'll thrive in a creative environment that values employee wellbeing and offers a hybrid working scheme. If you're passionate about data analysis and want to make a significant impact, this role is perfect for you!

Benefits

Hybrid Working Scheme

Employee Wellbeing Programs

Qualifications

• Advanced knowledge in Microsoft Excel and data processing tools.
• Experience with BI tools like Power BI and Tableau.
• Strong data literacy and ability to create visual reports.

Responsibilities

• Assist in identifying trends and improving key Performance Indicators.
• Manage analysis activities and provide business recommendations.
• Support data migration and ensure GDPR compliance.

Skills

Microsoft Excel

Power BI

Data Analysis

SQL

R

Python

Google Analytics

MS Office

Data Processing Tools

CRM Databases

Tools

Google Data Studio

Tableau

Email Marketing Software

Job description

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This is a 12-month, Maternity Leave Cover role.

Your new company

You will be working for an organisation which is London’s Creative Catalysts for the arts, curiosity, and enterprise. They spark creative possibilities and transformation for artists, audiences, and communities – to inspire, connect and provoke debate. They are the place to be in this Destination City, where everyone is welcome. Their impact is felt far outside their walls and ripples beyond the experiences they offer – locally, nationally, and internationally.

Your new role

At the departmental level, the post holder will assist the Senior Marketing Manager in identifying trends and improving key Performance Indicators. The post holder will collaborate in an agile manner with other teams to identify gaps in knowledge and propose initiatives for new reporting. Overall, the post holder will play a key role in shaping the reporting and insight culture.

1. Gather report requirements
   • Translate stakeholder needs into automated analysis and reports, using tools such as Power BI.
   • Manage analysis activities with a clear communication schedule.
   • Provide business recommendations and next steps. Iterate as needs evolve.
2. Validate data / support data migration
   • Scope data warehouse content with our Head of Systems and data engineers.
   • Thoroughly validate data against source systems, checking for anomalies.
   • Support data migration to a new CRM (Dotdigital).
3. Support our Customer Relationship Management strategy
   • Build audience segments for marketing communications.
   • Administer the sending schedule for marketing communications.
   • Create and manage automated email communications, such as welcome, acquisition, engagement, and renewal messages.
4. Visualise and tell a story with data
   • Apply analytics techniques to uncover and visualise data trends.
   • Find patterns and long-term trends.
   • Automate analysis through Power BI dashboards and tools.
   • Promote the use of our business intelligence tools (database reports, dashboards, Google Analytics).
5. Manage the marketing database
   • Ensure GDPR compliance across all activities.
   • Work with the Head of Business Systems and Data and Head of Customer Experience on a clean-up of the Barbican’s database, along with developing a follow-up plan to keep it clean.

What you'll need to succeed

• Advanced knowledge: Microsoft Excel, data processing tools, MS Office (Outlook, Word, PowerPoint, Teams).
• Data analysis: Understand and react to organisational data needs, develop reports.
• Research translation: Create actionable visual reports, apply direct marketing principles (online/offline).
• BI tools: Experience with Power BI, Google Data Studio, Tableau.
• Data literacy: Create clear, understandable reports with graphs.
• Organisation: Manage competing priorities, balance analysis requests with business objectives.
• Systems knowledge: Box office systems, CRM databases, email marketing software.
• Programming: Knowledge of SQL, R, Python.

What you'll get in return

An opportunity to work in a high-profile team for a prestigious London local authority with the aim of fueling creative ambition. Enjoy an excellent hybrid working scheme, with a strong emphasis on employee wellbeing.