Data Analyst – Marketing Performance

Nicholson Glover; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading UK travel hub is seeking a Marketing Data Analyst to transform complex data into actionable insights. This role involves managing marketing data feeds, driving insights, and collaborating with teams to enhance marketing effectiveness. Join a purpose-driven organization committed to innovation and customer experience.

Benefits

Competitive benefits

Purpose-led environment

Innovation-driven culture

Qualifications

• Strong experience in marketing analytics across various channels.
• Proficiency in working with large datasets and delivering insights.
• Ability to influence technical and non-technical stakeholders.

Responsibilities

• Manage and optimise datasets from various marketing channels.
• Build dashboards and run analyses to improve campaign ROI.
• Partner with teams to ensure reporting alignment and accuracy.

Skills

Marketing Analytics

Data Visualisation

Communication

Tools

Tableau

Power BI

Salesforce

Python

R

Job description

️ Marketing Data Analyst | Major UK Travel Hub

London (Hybrid) | Full-Time | Permanent

Make a measurable impact at the UK’s leading travel gateway

Help shape the future of travel through the power of data:

Join one of the UK’s most high-profile transport and infrastructure organisations in a newly created Marketing Data Analyst role. This business connects millions of people every month and is rapidly scaling its data and digital capabilities to deliver smarter, more personalised customer experiences.

As a Marketing Data Analyst, you’ll take a leading role in turning complex data into actionable insights across CRM, loyalty, performance marketing, social media, and paid media channels. You’ll work across internal teams and agency partners to build end-to-end reporting, influence decisions, and improve marketing outcomes.

What you'll be doing:

• Own marketing data feeds: Manage and optimise datasets from CRM systems, loyalty programs, social, paid media, and more.
• Drive insights: Build dashboards and run ad-hoc analysis to unlock trends, track performance and improve campaign ROI.
• Be a key connector: Partner with marketing, tech, and agency teams to ensure reporting alignment, accuracy, and strategic value.
• Champion improvement: Leverage automation tools and A/B testing to evolve data processes and marketing effectiveness.
• Support strategic innovation: Enable data-led decision-making that enhances the customer journey and maximises marketing ROI.

What we're looking for:

• Strong experience in marketing analytics across channels like CRM, loyalty, social media, performance marketing, and paid media.
• Proficiency working with large datasets and delivering business impact through insight.
• Strong communicator – able to influence both technical and non-technical stakeholders.
• Data visualisation know-how (e.g. Tableau, Power BI), and ideally some familiarity with tools like Salesforce and Python/R.
• A curious, collaborative mindset aligned to values of integrity, inclusion, teamwork, and continuous improvement.

Why join?

• Be part of a major transformation in one of the UK’s most recognisable organisations.
• Work in a purpose-led, inclusive and innovation-driven environment.
• Competitive benefits and the opportunity to work on data that truly makes a difference – for people, performance, and planet.

Ready to take off?

If you're excited by the idea of helping a major organisation deliver world-class marketing through data, we’d love to hear from you. Apply now and help shape the future of travel with insights that reach millions.