Data Analyst

Harvey Nash; Leeds; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading company seeks a Senior Digital Analytics Consultant to optimize their digital performance for an eCommerce brand. This role requires deep technical expertise and the ability to provide actionable insights that drive business decisions and enhance performance through strategy and data-driven recommendations.

Qualifications

• 5+ years' experience in digital/web analytics roles.
• Expert-level proficiency with GA360, BigQuery, GTM, and SQL.
• Strong communication and storytelling skills.

Responsibilities

• Define and execute an analytics strategy aligned to digital growth goals.
• Analyze behavioral and performance data to uncover insights.
• Lead event tagging strategy and ensure robust implementation of analytics.

Skills

Analytical Skills

Communication

Storytelling

Problem Solving

Tools

GA360

BigQuery

GTM

SQL

Looker

Tableau

Job description

Role: Data Analyst/Digital Analyst/Web Analyst (Senior Position)

IR35: Outside

Location: Leeds Area (Hybrid 2 Days/Week)

Start Date: ASAP

Overview

We’re supporting a major eCommerce brand as they enter a new phase of digital performance optimisation. To accelerate their ambitions, they’re seeking a highly experienced Digital Analytics Consultant who can lead their analytics and insight function, delivering clear, actionable data that drives commercial impact.

This is a senior-level interim position ideal for someone who brings deep technical knowledge, a sharp commercial instinct, and a proven track record of translating digital behaviour into strategic business decisions.

What You’ll Deliver

Analytics Strategy & Tooling

• Define and execute a fit-for-purpose analytics strategy aligned to digital growth goals
• Own the setup, configuration, and governance of analytics platforms including GA360, GTM, and BigQuery
• Ensure clean, consistent, and scalable data collection across all digital platforms

Insight & Optimisation

• Analyse behavioural and performance data to uncover insights across acquisition, conversion, and retention
• Support experimentation and personalisation initiatives with data-led recommendations
• Build dashboards and performance reports using BI tools such as Looker or Tableau

Stakeholder Enablement

• Act as a senior analytics partner to product, marketing, UX, and trading teams
• Present high-impact insights that influence executive decision-making
• Translate complex data into stories that drive business and customer outcomes

Tagging & Implementation Oversight

• Lead event tagging strategy through GTM or similar tools
• Work with developers and QA teams to ensure robust implementation of analytics tracking
• Monitor and troubleshoot data discrepancies to ensure accuracy and trust in reporting

What You’ll Bring

• 5+ years' experience in digital/web analytics roles, ideally within ecommerce or similar fast-paced digital environments
• Expert-level proficiency with GA360, BigQuery, GTM, and SQL
• Hands-on experience with CRO tools, heatmapping platforms, and testing frameworks
• Proven ability to work autonomously in a senior capacity, delivering at pace and with precision
• Strong communication and storytelling skills — able to influence both technical and non-technical stakeholders
• Bonus: GA and/or Adobe Analytics certifications

This role is well-suited to a seasoned digital analytics professional who thrives in delivery-focused environments and can quickly add value through insight, optimisation, and technical leadership.