Data Analyst

IQVIA Argentina; Hooton; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Analyst to drive insights from data across SEO, Paid Media, and Content Marketing. In this exciting role, you will analyze trends, produce actionable insights, and collaborate with marketing teams to optimize strategies. Your expertise with tools like Google Analytics 4 and Google Ads will be crucial in enhancing digital performance. This position offers the chance to work at the forefront of marketing analytics, where your analytical mindset will contribute to innovative campaigns and strategies. Join a forward-thinking company that values curiosity and the pursuit of better solutions.

Qualifications

• 2+ years in data or marketing analytics within digital search marketing.
• Hands-on experience with GA4, Google Ads, and SEO tools.

Responsibilities

• Analyse data from various channels to identify trends and opportunities.
• Produce actionable insights to inform marketing strategies.

Skills

Data Analysis

SEO

Google Analytics 4

Google Ads

Content Marketing

Analytical Skills

HTML/JavaScript

SQL

Python

Tools

Google Tag Manager

Ahrefs

SEMrush

Funnel

Supermetrics

Job description

Performance Analysis & Insight Generation

·Analyse data from SEO, Paid Media, Content Marketing, and wider channels (e.g. social media) to identify trends and opportunities.

·Produce actionable insight from large and disparate datasets to inform marketing strategies, campaigns, and pitch material.

·Lead on reporting for BAU activity and campaign performance using tools like GA4, Google Ads, and third-party platforms.

·Collaborate with marketing teams to understand what’s working, what’s not, and why.

SEO & Digital Marketing Optimisation

·Support the development of organic and paid media strategies through keyword research, on-page audits, and competitive analysis.

·Work with content, dev, and media teams to ensure insights are translated into action.

·Help optimise website structure, content, and campaigns to improve discoverability and engagement.

Tools & Data Infrastructure

·Understand the basics of data engineering and be confident working with technical stakeholders to scope data needs and integration requirements.

·Work with off-the-shelf tools such as Funnel or Apify (or similar platforms/APIs that support data collection and aggregation).

·Assist in managing marketing data pipelines and connections between key platforms.

Emerging Tech & Measurement

·Contribute to discussions around attribution modelling and, where relevant, MMM (Marketing Mix Modelling).

·Stay current on developments in AI, especially LLMs and their potential role in content, automation, and digital analysis.

·Support internal teams in exploring how AI tools and system prompting can enhance digital performance.

Essential

·At least 2 years’ experience in a data or marketing analytics role, within a digital search marketing environment.

·Hands-on experience with GA4, Google Ads, Google Tag Manager, and SEO tools like Ahrefs or SEMrush.

·A strong analytical mindset—you’re comfortable working with numbers and turning data into narratives.

·Familiarity with APIs and data integration tools (e.g. Funnel, Supermetrics, or similar).

·Basic understanding of HTML/JavaScript and tracking implementation (nice to have, not essential).

·Strong Excel/Google Sheets skills; bonus points for any SQL or Python knowledge.

·Passionate about marketing, curious about emerging tools, and always keen to find a better way of doing things.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com