Data Analyst

British Council; Greater London; Hybrid; GBP 40,000 - 47,000; Full time

Job summary

British Council in London is seeking an experienced Data Analyst for the English Online platforms to support data-driven decisions across the portfolio by providing analysis and actionable insights to improve product performance, learner experience, and commercial outcomes.

Reporting to the Head of Product, the Data Analyst develops and maintains reporting solutions, analyses learner and product data, evaluates feature releases, and creates dashboards that support strategic and operational

Qualifications

• Minimum 5+ years experience in data analysis, BI, or product analytics.
• Strong SQL/MySQL skills including writing and optimizing queries.
• Experience building and maintaining Power BI dashboards.
• Ability to translate data into actionable insights.
• Experience with KPI tracking for digital products.
• Experience with cross-functional teams.
• Familiarity with customer journey analysis and funnel metrics.
• Strong written and verbal communication for diverse audiences.
• Experience with GA4 and other analytics tools.
• Ability to manage competing priorities in deadline-driven environments.

Responsibilities

• Develop and maintain SQL queries, data sets, and dashboards.
• Analyze product features, marketing performance, and pricing initiatives.
• Collaborate with stakeholders to define reporting requirements and metrics.
• Support data governance and reporting standards; identify automation opportunities.

Skills

SQL proficiency

KPIs tracking

GA4 familiarity

Cross-functional collaboration

Communication skills

Data storytelling

Education

Degree in data science/CS

Equivalent professional experience

Certifications in data analytics

Tools

Power BI

Looker

Tableau

Excel

Job description

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

We connect. We inspire.

Location: London / hybrid (UK residents only with unlimited right to work / no visa or relocation)

We are seeking an experienced Data Analyst for our English Online platforms, to supports data-driven decision-making across the English Online portfolio by providing analysis and actionable insights to improve product performance, learner experience, and commercial outcomes. Reporting to the Head of Product, the Data Analyst develops and maintains reporting solutions, analyses learner and product data, evaluates feature releases, and creates dashboards that support strategic and operational decision-making. Working closely with Product, Marketing, Sales, B2O Partnerships, Operations, and the Data Evidence & Performance (DEP) team, the role helps inform pricing, product development, onboarding, engagement, retention, and growth strategies.

The role sits within the English Online, English for Work proposition, supporting a fast-paced global digital learning business serving thousands of learners worldwide. It supports a range of products including Subscription, Self-Study, IELTS Coach, and English for Work, while integrating data from multiple platforms to provide a holistic view of performance. The role contributes to improvements in data governance, reporting, and analytics capability, ensuring insights are accessible and actionable for both technical and non-technical stakeholders and enabling evidence-based decisions across global teams.

RESPONSIBILITIES:

Data Analysis & Reporting

Develop and maintain SQL queries, datasets, and Power BI dashboards to provide accurate insights into product performance, learner behaviour, commercial outcomes, and operational effectiveness.

Insight Generation & Evaluation

Conduct analysis of product features, marketing performance, customer journeys, pricing initiatives, and user engagement. Support benchmarking, experimentation, and evidence-based decision-making through clear recommendations and performance evaluation.

Stakeholder Collaboration & Communication

Partner with Product, Marketing, Sales, B2O Partnerships, Operations, and DEP teams to define reporting requirements, translate business needs into measurable metrics, and communicate insights to technical and non-technical audiences.

Data Quality & Continuous Improvement

Support data governance, quality assurance, and reporting standards while identifying opportunities for automation, process improvement, and enhanced analytics capability across English Online.

REQUIREMENTS:

Minimum / essential

• Minimum 5+ years’ experience in data analysis, BI analysis, or product analytics.
• Strong SQL/MySQL skills, including writing and optimising queries.
• Experience building and maintaining Power BI dashboards.
• Proven ability to translate data into clear, actionable commercial or product insights.
• Experience developing and tracking KPIs for digital services or digital products.
• Experience with cross-functional teams (e.g. product, marketing, sales).
• Familiarity with customer journey analysis, digital funnel metrics, and performance benchmarking.
• Strong written and verbal communication skills for technical and non-technical audiences.
• Experience with GA4 and other digital analytics tools.
• Ability to manage competing priorities in a deadline-driven environment.

Desirable

• Experience in digital learning, EdTech, assessment, or subscription-based product environments.
• Familiarity with Looker, Tableau or similar visualisation tools.
• Experience in global or multicultural organisations.
• Understanding of Agile methodologies and product development cycles.
• Experience with A/B testing or experimentation platforms.
• Certification or formal qualification in data analytics or BI.
• Understanding of AI-supported analytics trends (e.g., automated insight generation, AI-driven segmentation).
• Experience contributing to data governance or data quality improvement initiatives.
• Knowledge of CRM and marketing automation platforms (e.g., HubSpot, Salesforce).

Education

• Degree, preferably in a relevant field such as data science, computer science, information systems, business, or a related discipline, e.g. a STEM subject or a finance-related subject
• Equivalent professional experience will be considered where a degree is not held.
• Data or analytics-related certifications, such as in data management, data governance, or cloud platforms (e.g., AWS, Azure, GCP) are desirable but not required.

Contract: Permanent

Level: Senior

Location: UK

Salary range: £40,000 - £47,000 p/a

British Council values and behaviours

British council values and behaviours are applicable across our organisation, in all roles and at all levels. They are important because they say what we stand for at the British Council and help us to deliver our strategy. We use them to guide our decision making, as well as guiding how we treat one another and the people we work with. These will be assessed in the selection process. Our values are: Open and Committed; Expert and Inclusive; Optimistic and Bold.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email [e-mail]