Data Activation & Personalisation Lead

Solvex Solutions; West of England; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Solvex Solutions is seeking a Data Activation Lead to drive data and MarTech to improve customer experiences and commercial outcomes. You will lead the Data Activation team and collaborate with Data, Digital, Marketing, Product, Engineering, Privacy and Risk.

Responsibilities include owning data pipelines, defining activation strategies across personalization, audience segmentation, and engagement across paid and owned channels, while ensuring GDPR and Privacy by Design compliance.

Qualifications

• Experience in data activation and cross-channel customer activation.
• Knowledge of enterprise MarTech platforms such as Segment or Braze.
• Strong understanding of CDPs, data pipelines and activation strategies.

Responsibilities

• Lead, coach and develop the Data Activation / MarTech team.
• Define and deliver strategic initiatives across Personalisation and Targeted Support.
• Own data pipelines, customer data and event data required for activation.
• Identify and deliver new Data & MarTech use cases to improve engagement and commercial performance.
• Manage and prioritise the Data Activation roadmap and backlog.
• Ensure MarTech solutions align with data architecture, security, governance and compliance.

Skills

Data Activation

Cross-channel activation

MarTech strategy

Stakeholder management

Tools

Segment

Braze

Snowflake

AWS

GCP

Job description

Solvex Solutions is seeking a Data Activation Lead to drive data and MarTech to improve customer experiences and commercial outcomes. You will lead the Data Activation team and collaborate with Data, Digital, Marketing, Product, Engineering, Privacy and Risk.

Responsibilities include owning data pipelines, defining activation strategies across personalization, audience segmentation, and engagement across paid and owned channels, while ensuring GDPR and Privacy by Design compliance.