D2C Ecommerce Trading Lead | Growth & Strategy

Better Placed; England; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

Better Placed, a fast-growing consumer brand, seeks a commercially driven ecommerce leader to own the D2C plan and trading performance, uniting strategy, customer insight, marketing, product and stock to drive growth.

You will own the D2C revenue, customer metrics and contribution from annual strategy through daily trading, build the ecommerce strategy and integrated commercial calendar, and lead forecasting and CRO.

Qualifications

• Senior experience leading D2C or direct-to-consumer growth in scaling consumer brands.
• Strong forecasting, planning and trading capability with data-driven approach.
• Deep understanding of ecommerce merchandising, CRO and analytics.
• Experience collaborating across Product, UX, Technology, Marketing, Finance and Supply Chain.

Responsibilities

• Own the D2C revenue, customer and contribution plan from annual strategy through daily trading.
• Build the ecommerce trading strategy and integrated commercial calendar.
• Lead forecasting, planning and weekly/monthly trading performance.
• Drive onsite merchandising, CRO, experimentation and customer experience improvements.
• Partner with Product, UX and Technology to prioritise and deliver commercial opportunities.
• Own promotional strategy and evaluate performance across revenue, margin and customer value.
• Turn customer and commercial data into clear trading actions.
• Build ecommerce/trading capability, processes and operating rhythm as the business scales.

Skills

D2C leadership

Forecasting

Trading

Ecommerce strategy

CRO

Analytics

Cross-functional

Performance marketing

CRM

Tools

Google Analytics

Excel

SQL

A/B testing tools

Job description

Better Placed, a fast-growing consumer brand, seeks a commercially driven ecommerce leader to own the D2C plan and trading performance, uniting strategy, customer insight, marketing, product and stock to drive growth.

You will own the D2C revenue, customer metrics and contribution from annual strategy through daily trading, build the ecommerce strategy and integrated commercial calendar, and lead forecasting and CRO.