D2C & Digital Analytics Lead

CASIO UK; Wembley; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave plus Bank Holiday

Birthday Day Off

Competitive Salary & Bonus Scheme

Private Medical Insurance via BUPA

Permanent Health Insurance

Medicash Health Plan

Excellent pension scheme up to 14%

Employee Discount up to 50%

Retail discounts at 200+ retailers

LinkedIn Learning access

Casio Sponsorship Scheme for charity

Head Office team social events

Job summary

CASIO UK is seeking a Digital Marketing & Commercial Analytics Manager to lead analytics strategy across Marketing & Digital. You will transform data from digital channels, D2C, CRM and new-business projects into actionable insights that drive trading, marketing and growth.

The role is hybrid (2 days at Head Office Wembley Park; 3 days remote) and reports to Head of Digital & D2C Marketing, with line management of the Senior CRM Executive.

Qualifications

• Substantial, proven experience in marketing analytics, insight or CRM strategy role(s), ideally across both D2C and B2B.
• Track record of building or scaling analytics capability within a marketing or commercial team.
• Previous people management experience with the ability to coach, support and develop others.
• Strong communication and relationship building skills, with the ability to work collaboratively across internal teams, senior stakeholders and Tokyo HQ.
• Strong SQL and data-querying skills, plus experience with a CRM platform such as Salesforce, HubSpot or Dynamics.
• Experience with digital analytics and BI tools such as GA4, Looker, Power BI or Tableau.
• Commercial mindset: you connect data to business outcomes rather than just reporting numbers.
• Confident presenting clear, evidence-based recommendations to senior stakeholders and influencing without formal authority.
• Strong understanding of data governance, tracking standards and data quality management across digital analytics platforms.
• Structured approach to measurement and experimentation design.
• Comfortable working autonomously in a newly created role with evolving scope, taking a strategic approach while remaining willing to work hands-on when needed.

Responsibilities

• Lead and develop analytics strategy within Marketing & Digital across Digital Analysis, D2C Optimisation, New Business Analysis, and B2B & CRM strategy.
• Turn data from digital channels, D2C, CRM and new-business projects into actionable insights and recommendations.
• Collaborate with HQ teams in Tokyo and internal stakeholders to shape evidence-based decision-making.

Skills

Marketing analytics

CRM strategy

People management

Stakeholder management

SQL

Data governance

Measurement design

Experimentation design

Tools

Salesforce

HubSpot

Dynamics

GA4

Looker

Power BI

Tableau

Job description

CASIO UK is seeking a Digital Marketing & Commercial Analytics Manager to lead analytics strategy across Marketing & Digital. You will transform data from digital channels, D2C, CRM and new-business projects into actionable insights that drive trading, marketing and growth.

The role is hybrid (2 days at Head Office Wembley Park; 3 days remote) and reports to Head of Digital & D2C Marketing, with line management of the Senior CRM Executive.