Customer Relationship Manager

Barchester Healthcare Homes Limited; York and North Yorkshire; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Attritive salary + commission

Discounts on retail/leisure

Wellbeing support

Career progression

Job summary

Barchester is recruiting a Customer Relationship Manager to join our prestigious care home team in York. This role focuses on driving occupancy by handling enquiries, developing the home’s digital profile, and networking with the local community.

You will manage the full sales cycle, deliver marketing activities, generate leads, and convert enquiries into residents. The ideal candidate has proven sales/marketing experience, CRM data analysis skills (e.g., Salesforce), strong communication, and a

Qualifications

• Proven sales and marketing experience, preferably in care/hospitality
• Ability to analyse CRM data and use insights to drive occupancy
• Self-motivated, target-driven professional with strong interpersonal skills and professionalism

Responsibilities

• Represent Barchester in a friendly and professional manner
• Manage all sales activity for the home to drive occupancy
• Talk to potential new residents over the phone and provide welcoming tours
• Engage with residents and relatives to understand experiences and needs
• Respond to sales enquiries and generate local marketing leads

Skills

Sales experience

Marketing experience

CRM data analysis

Interpersonal skills

Microsoft Office

Driving licence

Tools

Salesforce

Job description

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self-motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

NEED TO DO

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.