Customer Relationship Management Manager

JR United Kingdom; Shrewsbury; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fast-scaling organisation seeks a Technical CRM Automation Manager in Shrewsbury to join their CRM team. This role focuses on automation and campaign execution using Braze. Candidates should have strong CRM automation experience, particularly with Braze, and enjoy working with data to enhance lifecycle communications.

Qualifications

• Strong experience in CRM automation or lifecycle marketing.
• Deep, hands-on knowledge of Braze (essential).
• Experience working with event-based triggers and APIs.

Responsibilities

• Owning automated journeys and campaign execution in Braze across email, push, and in-app.
• Using custom events, segmentation, Liquid logic, and multi-channel triggers to personalise communications.
• Tracking and analysing performance metrics (engagement, conversions, A/B testing).

Skills

CRM automation

lifecycle marketing

personalisation

data analysis

A/B testing

Job description

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Customer Relationship Management Manager, shrewsbury

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Client:

Location:

shrewsbury, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

? Technical CRM Automation Manager (Braze)

I'm currently working with a fast-scaling organisation that’s looking to bring on a Technical CRM Automation Manager to join their growing CRM team. This is a fantastic opportunity for someone with deep Braze experience to take ownership of automation and campaign execution across multiple channels.

The CRM Function

You'll be part of a ~6-person CRM team, reporting to the Head of CRM, with a focus on lifecycle communications. The culture is collaborative, hands-on, and very data-led.

The Role

This role is ideal for someone who enjoys getting into the technical detail of lifecycle automation and working with Braze’s full suite of tools. Key responsibilities include:

• Owning automated journeys and campaign execution in Braze across email, push, and in-app
• Using custom events, segmentation, Liquid logic, and multi-channel triggers to personalise communications
• Managing Braze integrations and API connections
• Maintaining modular email content blocks for wider CRM team use
• Tracking and analysing performance metrics (engagement, conversions, A/B testing)

What They’re Looking For

• Strong experience in CRM automation or lifecycle marketing
• Deep, hands-on knowledge of Braze (essential)
• Experience working with event-based triggers and APIs

How to Apply

Please register your interest by sending your CV to Lauren McAlister via the Apply link on this page.