Customer Relationship Management Executive

VWA (Victoria Wall Associates); Greater London; Hybrid; GBP 37,000; Full time

Job summary

An established industry player in the transport sector is seeking a Customer Relationship Management Executive. This role offers a unique opportunity to engage with key email campaigns, manage CRM calendars, and collaborate with product owners. You will be responsible for crafting compelling email content and optimizing campaign performance. The company promotes a flexible hybrid working model, ensuring a great work-life balance. With generous benefits such as a 26-day holiday allowance, private medical insurance, and train discounts, this position is perfect for those looking to grow in a supportive environment while making a meaningful impact in the marketing field.

Benefits

Train Discounts

Generous Holiday Allowance

Enhanced Maternity Leave

Personal Development Days

Private Medical Insurance

Qualifications

• Experience in CRM planning and managing engagement campaigns.
• Strong communication skills and attention to detail required.

Responsibilities

• Manage CRM calendar and plan engagement campaigns.
• Design and deliver email campaigns and track performance.

Skills

CRM Planning

Email Copywriting

Customer Segmentation

Communication Skills

Attention to Detail

Positive Attitude

Tools

Salesforce Marketing Cloud

Email Service Provider (ESP)

Job description

Customer Relationship Management Executive

Pay Range: This range is provided by VWA (Victoria Wall Associates). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range: Up to £37K

Location: City of London

Working Model: Hybrid working – 1 day in the office minimum

The Client: A leader in the transport industry with offices based in the heart of London! This business offers excellent benefits and an excellent work-life balance, with flexible hybrid working and working hours.

The Role: This is an Engagement CRM Executive position, which will involve planning, delivering, reporting, and optimizing CRM communications for key engagement e-mail campaigns. Day-to-day responsibilities may include (but are not limited to):

• Management of CRM calendar for all affiliated brands
• Liaising with product owners and partners to plan engagement campaigns
• Leading on customer segmentation for all engagement emails and tailoring content
• Managing all aspects of the ESP (Email Service Provider)
• Design, build and deliver all engagement campaigns
• Email copywriting and content creation, including creating corresponding web landing pages
• Tracking, reporting and forecasting campaign performance and presenting findings to the wider team
• Processing partner sales orders
• Ad-hoc support to the wider Engagement and CRM teams.

Candidate Specification:

• Previous experience in CRM planning, analyzing, and testing
• Previous experience of working with/managing an ESP system - Salesforce Marketing Cloud or equivalent
• Excellent attention to detail
• Excellent written and verbal communication skills
• Self-starting and positive attitude.

Additional Information:

• Salary up to £37K depending on experience
• Benefits include train discounts, generous holiday allowance (26 days initially but increasing up to 30), enhanced maternity leave, personal development days, and private medical insurance.
• Flexible working hours – 35 hours per week with 10am-4pm core hours, e.g., 9-5, 8-4, or 10-6.
• The business offers flexible hybrid working, with one day in the office required per week.

If this sounds like the role for you, please apply today!

Seniority Level

Associate

Employment Type

Full-time

Job Function

Marketing

Industries

Marketing Services and Rail Transportation