Customer Marketing & Retention Specialist (Hybrid)

First Mile | Certified B Corp; Greater London; Hybrid; GBP 28,000 - 34,000; Full time

Benefits offered by this job

Hybrid working

25 days’ annual leave plus bank hols

Monthly wellbeing allowance

Regular company socials

Competitive salary and benefits

Job summary

First Mile is seeking a Marketing Executive to drive customer marketing, retention and content across emails, social media and the website. You’ll own journeys, campaigns and CMS updates, working closely with Brand & Comms and Performance Marketing.

You will analyse retention metrics, support SEO-friendly content, and ensure GDPR compliant practices while collaborating across teams in a fast-growing, purpose-driven B Corp.

Qualifications

• 1–2 years in a marketing role or equivalent experience.
• Experience writing effective copy and content for email, social media or websites.
• Understanding of email marketing, CRM and customer lifecycle marketing.
• Knowledge of organic social media platforms and content scheduling.
• Confidence using a website CMS or ability to learn quickly.
• Awareness of GDPR and good data practices in marketing.

Responsibilities

• Develop customer journeys and retention strategies to reduce churn and grow revenue.
• Create and manage email campaigns, automation workflows and performance reporting.
• Support social media management, content scheduling and monthly reporting.
• Update website content with CMS, supporting SEO-friendly pages and landing content.
• Collaborate across Brand & Comms, Performance Marketing and Customer Success teams.

Skills

Copywriting

Content creation

CRM & lifecycle marketing

Email marketing

Social media management

Organisation

Teamwork

Communication

Tools

Content management system (CMS)

Marketing automation

Job description

First Mile is seeking a Marketing Executive to drive customer marketing, retention and content across emails, social media and the website. You’ll own journeys, campaigns and CMS updates, working closely with Brand & Comms and Performance Marketing.

You will analyse retention metrics, support SEO-friendly content, and ensure GDPR compliant practices while collaborating across teams in a fast-growing, purpose-driven B Corp.