Customer Marketing Manager - UKI

IFS; Staines-upon-Thames; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading global company is seeking a Customer Marketing Manager to drive innovative marketing campaigns targeting existing customers. The successful candidate will have over four years of B2B marketing experience and lead demand generation efforts through various channels, contributing to the company's commitment to sustainability and innovation.

Qualifications

• 4+ years of B2B marketing experience, preferably in software or related industries.
• Fluency in English and business-level French preferred.
• Experience in organizing B2B customer events.

Responsibilities

• Drive leads and pipeline creation through various marketing campaigns.
• Manage digital marketing platforms and campaigns, including paid social media.
• Execute global and regional marketing campaigns as relevant.

Skills

Problem-solving

Good presentation skills

Relationship building

Project Management

Education

Undergraduate degree in Marketing, Communications or related field

Tools

Marketo

Job description

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Customer Marketing Manager will be responsible for developing and executing on campaigns and activities within IFS focus industries targeting our existing customers. It is a hands-on role where you will generate ideas as well as execute them. You will utilize your innate curiosity and test your resilience, focused on but not limited to:

• Demand generation - Drive leads and pipeline creation (Top and through the funnel)- including virtual and onsite events (external/internal),campaigns, digital, social media both direct to market and through, or incollaboration with partners
• Managing digital marketing platforms and campaigns including paid socialmedia, buildinglanding pages and emails on Marketo
• Scrutiny of Campaign results including post-event analysis and reporting.
• Execution of global and regional marketing campaigns where relevant
• Management of the CRM system- Lead management and list collation.
• Running ABM activities to strengthen our position in existing sales cycles
• Stay on top of market trends and industry developments in order to produce and execute on the right activities in the right channels with the right message
• Build and maintain excellent relationships across the global sales and marketing team includingdigital, social, design and other central teams

Qualifications

• Business level French preferred
• 4+ years’ marketing experience - preferably business-to-business and within the software industry/manufacturing/Service/Energy industries.
• Experience in organising and delivering B2B customer events
• Experience with marketing automation tools like Marketo is preferable
• Undergraduate degree, ideally with a focus in Marketing, Communications or a related business field
• Proven success in a similar role within an enterprise software sales organization
• Strong problem-solving skills.
• Ability to multi-task and work under pressure, meet deadlines, and able to navigate a matrix organization to leverage direction and support required.
• Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
• Good presentation skills and ability to interact with internal/external customers.

Person Attributes

• Enthusiastic with a can-do attitude and willing to learn
• Excellent verbal and written communication skills.
• Oral and written fluency in English is required.
• Project Management skills
• Ability to multi-task and work under pressure, meet deadlines and able to work independently and proactive.
• Good presentation skills and ability and confidence to interact with internal/external customers
• As a person, you act proactively with a positive mindset and always have the willingness to win, align with our IFS Core Values.
• Ability to work across a matrix organization.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.