Sr Marketing Manager, Demand Programs

Promapp; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Senior Marketing Manager to lead demand programs in Northern Europe. This dynamic role focuses on driving awareness and revenue through data-driven marketing strategies. You will collaborate with sales and marketing teams to optimize campaigns and ensure alignment with business goals. The position offers a hybrid work model, allowing flexibility while fostering a collaborative culture. Join a company committed to employee growth and a positive impact in the industry, where your contributions will shape the future of their marketing efforts.

Benefits

Flexible, paid time off policy

Employee wellness programs

Paid parental leave

Community impact opportunities

Global Gratitude and Recharge Days

Invention/patenting assistance

Intercultural learning and celebration

Meaningful peer recognition and awards

Multiple learning tools

Paid volunteer time

Qualifications

• 6+ years of experience in B2B SaaS marketing with a focus on digital strategies.
• Proven track record in campaign management and data-driven decision making.

Responsibilities

• Develop and execute marketing strategies to drive pipeline and revenue.
• Manage campaigns and events, ensuring alignment with business objectives.

Skills

B2B SaaS Marketing

Digital Marketing

Campaign Management

Data Analysis

Cross-Functional Collaboration

Event Management

Strategic Thinking

Presentation Skills

Education

Bachelor's Degree

MBA or Advanced Degree

Tools

Marketing Automation Tools

CRM Software

Data Analytics Tools

Job description

About Nintex:

At Nintex, we are transforming the way people work, everywhere.

As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build.

We are committed to fostering a workplace that supports amazing people in doing theirvery best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people’s curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem-solving, fueled by curiosity and a commitment to thinking big. Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go.

About the role

The Senior Marketing Manager – Demand Programs will have a solid background in Digital, Direct & Channel Marketing whose primary responsibility is to define and execute marketing programs to create demand for Nintex and our channel partners in both New Logo and Expansion areas in Northern Europe, specifically UKI, Nordics & Benelux regions.

Driven by data, this role will be critical to understanding what activities are driving pipeline and bookings, and which are not. Working closely with the Pipeline, Sales & Channel teams it’s essential this role is focused on driving campaigns that align with business goals.

This role is responsible for developing and executing marketing activities that drive awareness, pipeline and revenue. A strong background in B2B SaaS marketing and digital activities are key to this critical role in the marketing team, working closely with the regional Go To Market (GTM) teams, ensuring strong execution of the activities across all Nintex teams.

This role works closely with the regional sales teams and the wider marketing team to define, create and optimise Pipeline Programs where they make the most impact to the sales funnel, using all channels (i.e. webinars, web properties, digital, direct and sponsored in person and virtual events) at their disposal ensuring alignment with overall business objective, both with our Channel Partners and direct.

Key elements of this role are to be data literate, agile and able to adapt marketing planning and execution to dynamic business priorities. This role works hand in hand with the partner, sales and marketing teams to ensure the relationships are continually nurtured, are seen as strategic within the GTM ecosystem, and in alignment with company targets resulting in a return on activity and investments.

Your contribution will be:

• Pipeline Strategy & Planning: Using the data & results available, develop and execute comprehensive marketing strategies aligned with Nintex’s overall business objectives, driving pipeline and revenue in the areas targeted.In conjunction with the wider Marketing Team and Regional Sales Leadership, identify opportunities for pipeline development across marketing, sales and partners as an integrated campaign, encompassing lead generation, nurturing and conversion strategies. Campaigns to be reviewed across the wider marketing team to ensure best practice and top performing campaigns are prioritised and rolled out to other regions.
• Campaign Management: Definition and execution campaigns, including KPI’s, with our GTM teams and Partners to drive top of funnel leads, which convert to pipeline. Monitor and report on the effectiveness of the campaigns, making data driven decisions for optimisation, with a mindset of Test, Learn, Optimise (TLO). Responsible for the setup and execution of the campaign in teams outside of Marketing, resource allocation and appropriate execution of all activities driving towards the set KPI’s for the campaign.
• Event Management: Responsible for the strategy and selection of in region sponsored events, in alignment with target audiences and sales plays. Event execution including lead up, at event and post event activities across the broader team.
• Marketing Collateral: Based on existing assets and new campaign requirements, work closely with Product Marketing, Corporate Comms/Brand, Creative and Product Marketing Teams to build a library of marketing materials to reflect the value proposition for the GTM motion, including webinars, whitepapers, eBooks, blogs and partner assets for different funnel stages
• Relationship Management: Build and cultivate strong cross functional relationships with key stakeholders within the GTM organisations to align marketing efforts, set objectives, targets and KPI’s within Sales, Partner and Marketing channels. Ensure buy in and support from the GTM teams in order to execute the programs seamlessly.
• Performance Monitoring & Optimisation: Work with the Reporting/Performance teams to ensure optimal setting, and measurement of Campaign KPI’s in the testing framework. Be driven by what the data uncovers, highlighting what is working and what isn’t. Judge campaigns based on pipeline and revenue created, not just on the volume of leads.Work with the Business Development organisation to ensure timely and appropriate follow up for campaigns, continuously monitoring for optimisation opportunities.Ensure appropriate follow up across the sales funnel occurs for all programs, by the GTM teams including our Channel Partners.

About You

• Strategic thinking with a strong bias for execution – proven track record of leading and delivering results through cross-functional teams in high growth environments
• The ability to influence a wide audience at all levels and to work cross-functionally, partnering across Marketing, Partner Team, Sales, Customer Success, Finance, and Channel Partners
• Understanding of core digital channels (paid search, paid social, email nurture, direct mail, etc.) from strategy all the way through to execution and outcomes
• Strong positioning and storytelling skills with the experience to take in ideas from a broad set of stakeholders and narrow them down to a sharp and concise message
• Strong presentation and public speaking skills are also desirable
• Outstanding analytical capabilities and attention to detail– constantly demonstrating an understanding of the data, analyzing results and seeking continuous improvement
• 6+ years of marketing at a B2B SaaScompany
• B. A. or B.S. required, MBA or another advanced degree preferred

What’s in it for you?

Nintex has a hybrid working model, enabling us to build culture, learn, and grow together. We intentionally connect and collaborate, while emphasizing flexibility with a blend of at-home and in-office work. This role is a hybrid role in our local Nintex office.

While our offerings differ from country to country, we offer our entire global workforcean array of exciting perks and benefits, including

• Global Gratitude and Recharge Days
• Flexible, paid time off policy
• Employee wellness programs and counseling resources
• Meaningful peer recognition and awards
• Paid parental leave
• Invention/patenting assistance
• Community impact, paid volunteer time, and opportunities
• Intercultural learning and celebration
• Multiple tools through which to learn and grow, and an incredible global community

View more about our benefits here: https://www.nintex.com/wp-content/uploads/2023/01/Global-Perks-and-Benefits.pdf.