Customer Marketing Manager

simpro; Leeds; On-site; GBP 40,000 - 60,000; Full time

Job summary

Simpro Group in Leeds is seeking a Customer Marketing Manager to turn customer success stories into powerful marketing assets and grow a champions community.

You will run events, advocacy programs, reviews on G2/Google, and develop campaigns that boost engagement and brand awareness while collaborating with Customer Success, Sales, Product and Marketing.

A proven track record in B2B customer marketing with HubSpot and Salesforce experience and a data-driven mindset will help you succeed.

Qualifications

• 3-5+ years in customer marketing, advocacy, or related B2B marketing.
• Strong project management and communication skills.
• Experience with marketing and CRM tools like HubSpot, Salesforce, and G2.
• Data-driven with ability to run email campaigns.

Responsibilities

• Develop and execute customer marketing and communication strategies.
• Build and grow a community of customer advocates with reviews on G2/Google.
• Design campaigns to increase engagement, advocacy and brand awareness.
• Identify customer success stories and collaborate on case studies and testimonials.
• Plan and deliver customer-focused events, webinars and community initiatives.
• Manage sponsorship opportunities at events to maximise visibility.
• Collaborate with Customer Success, Sales, Product and Marketing for a consistent customer experience.
• Measure programme performance and optimise campaigns using data.

Skills

Customer marketing

Advocacy programs

CRM tools

HubSpot

Salesforce

Tools

G2

Job description

Job Context

At Simpro Group, our customers are our greatest advocates. As our Customer Marketing Manager, you'll be responsible for turning customer success stories into powerful marketing assets, building a thriving community of champions who genuinely love our products and want to share their experiences.

From customer events and advocacy programmes to review campaigns and case studies, you'll create memorable experiences that strengthen relationships, build trust and elevate our brand in the market.

What You'll Do

• Develop and execute customer marketing and communication strategies that keep customers engaged throughout their journey.
• Build and grow a community of customer advocates, encouraging reviews across platforms such as G2, Google and other industry-leading review sites.
• Design and deliver creative campaigns that increase customer engagement, advocacy and brand awareness.
• Identify compelling customer success stories and collaborate with internal teams to create case studies, testimonials and reference opportunities.
• Plan and deliver customer-focused events, webinars and community initiatives that strengthen relationships and celebrate customer success.
• Manage sponsorship opportunities across customer and industry events to maximise brand visibility and engagement.
• Partner closely with Customer Success, Sales, Product and Marketing teams to ensure a consistent and engaging customer experience.
• Measure programme performance, monitor customer sentiment and continuously optimise campaigns using data and insights.

What You'll Bring

• 3 - 5+ years of experience in customer marketing, customer advocacy, or a related B2B marketing role with proven ability to manage customer programs and communications.
• Strong project management and excellent communication skills.
• Experience with marketing and CRM tools like HubSpot, Salesforce, and G2, and a track record of executing B2B email marketing campaigns.
• Highly organized and detail-oriented with a data-driven mindset and analytical skills.
• Collaborative and adaptable self-starter with a high degree of initiative and willingness to work with global stakeholders.

Our Core Values

• We Are One Team
• We Are Customer Centric
• We Are Growth Minded
• We Are Accountable
• We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome and offer equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

Please note: no agencies will be accepted in the recruitment of this role. Any CVs provided to Simpro Software by agencies will be treated as a gift.