Customer Marketing Executive - Off Trade

Brown-Forman Corporation; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid work model

London office

Job summary

Brown-Forman Corporation in London is seeking a Customer Marketing Executive to bridge iconic brands with the retail shelf and drive shopper-centric, omnichannel campaigns.

You will collaborate with Sales, Brand and Agencies to deliver integrated TTL campaigns, manage workloads across accounts, and contribute to business reviews while working in a hybrid setup (4 days in the London office, Fridays from home).

Qualifications

• Experience translating retailer goals into activation calendars.
• Ability to create shopper journeys across channels.
• Strong commercial sense and KPI awareness.
• Excellent presentation and communication skills.

Responsibilities

• Develop activation calendars aligned with retailer strategies and brand goals.
• Collaborate with sales and brand teams to create seamless omnichannel shopper journeys.
• Support delivery of financial targets and contribute to reviews with KPI focus.
• Work with media teams on planning and creative development for fascia alignment.
• Use insights to design activations that unlock value growth.
• Track activation performance against KPIs and ROI for continuous improvement.
• Build strong relationships with sales teams, buyers and marketing contacts.

Skills

Strategic Activation

Omnichannel

Commercial Acumen

Presentation skills

Job description

Quote from Hiring Manager "This is a pivotal role where you get to bridge the gap between our iconic brands and the retail shelf. You’ll have the unique opportunity to work on the shopper journey for key Grocery customers — creating omnichannel experiences that turn shoppers into brand advocates.”

Meaningful Work From Day One As a Customer Marketing Executive, you will join a high-energy, creative team dedicated to bringing the Brown-Forman portfolio to life, moving beyond traditional trade marketing to deliver truly integrated, through-the-line (TTL) campaigns. This role is built on radical collaboration. You will work hand-in-hand with Sales, Brand, Agencies to ensure our brands are executed with consistency and creative flair. The collaboration will involve some aspects of creative development, in-store focused media planning, onsite activity planning and execution which aligns with a customer fascia/retailer approach. The role requires the ability to efficiently manage and prioritise your workload within the assigned channel / group of customers. This is an office/hybrid role (4 days a week at London office and Fridays working from home)

What You Can Expect

• Strategic Activation: Helping to develop tailored activation calendars that align with both retailer strategies and our brand goals.
• Omnichannel Excellence: Collaborate with sales and brand teams to create seamless shopper journeys across physical stores, retailer websites, and app ecosystems.
• Commercial Impact: Support the delivery of financial targets and contribute to monthly business reviews, identifying risks and opportunities within your specific accounts.
• Cross-Functional Collaboration: Work closely with the Customer media teams on media planning and creative development to ensure brand consistency while meeting specific retailer "fascia" requirements.
• Insight-Led Planning: Utilize Brand, Shopper and Category insights to inform situation analyses, ensuring every activation is designed to unlock value growth and solve customer challenges.
• Performance Tracking: Own the pre- and post-evaluation of activations, measuring success against KPIs and ROI to drive continuous improvement and "pioneer" new ways of working.
• Relationship Management: Build strong, influential relationships with sales teams, retail buyers and marketing contacts internally & externally.
• Fast paced environment: Managing multiple projects and stakeholders, often to condensed time lines.

What You Bring to the Table

• Interest and engaged about learning and understanding the grocery retailer environment
• Effective time management, project management and organisational skills
• Demonstrable creative flair, with a passion for marketing and trailing new initiatives
• Excellent commercial acumen
• Ability to use information, data and insights to create new ideas and recommendation
• Excellent presentation and communication skills
• Self-starter, with proven ability to plan and prioritise
• Collaborative team player
• Strong presentation skills, with the ability to influence both internal stakeholders and external retail partners
• Effective communication skills, to share and collaborate with both internal and external stakeholders
• Attention to detail, spending every pound like your own and eye for creative details

What Makes You Unique

• Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
• Passion for the drinks industry.
• Trade operational experience or FMCG companies.
• A clear understanding of the path to purchase and sales funnel.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type: Employee Management Level: Professional Global Job Level: P5 Number of Openings Available: 1

Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an Interpreter.

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