Marketing Insight Manager

Experian; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Pension

Bupa healthcare

Sharesave Scheme

25 days annual leave

Job summary

Experian is seeking a Marketing Insight Manager within Consumer Services to own the insight agenda for brand and marketing activity. You will shape what we learn, why it matters, and how insights influence strategy, campaigns and business decisions.

You’ll combine strategic thinking with strong marketing insight capabilities, leading brand tracking, evaluation and deep-dive analyses to drive customer-led decisions and business growth.

Qualifications

• Significant experience in marketing insight or consumer research within a major B2C brand.
• Proven experience leading brand tracking programmes and campaign evaluation.
• Strong expertise in qualitative and quantitative research methodologies.
• Experience managing research agencies and influencing senior stakeholders.
• Excellent analytical and synthesis skills to translate data into insights.
• Demonstrable experience using AI tools to enhance research and reporting.

Responsibilities

• Own the customer and brand insight agenda and drive strategic questions.
• Lead brand tracking, sentiment analysis and campaign evaluation to explain changes and actions.
• Oversee pre-testing of creatives to optimise campaigns before launch.
• Collaborate with Brand, Product and Analytics to embed insight in planning.
• Translate insights into compelling storytelling for senior stakeholders.

Skills

Brand tracking

Campaign evaluation

Qualitative research

Quantitative research

Insight storytelling

AI for insights

Job description

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

As our Marketing Insight Manager in our Consumer Services function, you’ll play a pivotal role in owning the insight agenda for our brand and marketing activity, shaping what we need to learn, why it matters, and how those insights influence brand strategy, campaigns and business decisions. Working closely with the Brand Marketing team, you’ll turn customer, brand and market understanding into actionable recommendations that improve performance and drive growth.

We're looking for someone who combines strategic thinking with strong technical expertise in marketing insight. You'll bring experience working with established consumer brands, leading brand tracking programmes, evaluating campaign effectiveness and translating complex data into compelling stories that influence senior stakeholders. You'll be equally comfortable asking the right questions, challenging assumptions and ensuring insight leads to action.

What You'll Own

Brand insight strategy & delivery

• Own the customer and brand insight agenda, ensuring research answers the most important strategic questions.
• Lead brand tracking, annual customer sentiment analysis, campaign evaluation and deep-dive brand analysis, moving beyond reporting to explain what has changed, why it matters and what we should do next.
• Lead the pre-testing process of creative concepts to help optimise and refine campaigns ahead of launch.
• Challenge assumptions with evidence, helping teams make customer-led decisions.

Customer & market understanding

• Lead qualitative and quantitative research to understand customer needs, behaviours, emerging trends and market opportunities.
• Bring together customer, brand, market and behavioural insight to create a clear, consistent view of performance and opportunity.
• Manage research partners to deliver high-quality, decision-focused insights.

Driving impact

• Work closely with Brand, Product and Analytics teams to embed insight throughout planning, proposition development and campaign execution.
• Use AI to accelerate insight synthesis, automate reporting and improve the speed and quality of decision-making.
• Communicate insight through compelling storytelling, ping build a more customer-led and insight-driven culture.

Qualifications

• Significant experience in marketing insight or consumer research within a major B2C brand, supporting large-scale, multi-million-pound marketing campaigns and brand strategy.
• Proven experience leading brand tracking programmes, campaign evaluation and insight reporting, turning findings into clear business recommendations.
• Strong expertise in qualitative and quantitative research methodologies, with the ability to select the right approach for the question being solved.
• Experience managing research agencies and influencing senior stakeholders through clear, evidence-based storytelling.
• Excellent analytical and synthesis skills, able to translate complex data into actionable insights that drive decision-making.
• Demonstrable experience using AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.

Additional Information

Benefits package includes:

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces 2025 (Fortune Global Top 25), Great Place To Work in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and affirmative action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Recruitment Fraud Awareness

Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process.

Grade: D/EB8

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