Customer Marketing Controller

Carlsberg Britvic; Hemel Hempstead; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday (inc bank holidays)

Discounts

Job summary

Carlsberg Britvic is seeking a highly experienced Customer Marketing leader to shape and execute strategies that grow our beer and soft drinks footprint. You will own activation plans, build retailer partnerships, and drive integrated campaigns across in-store and online channels.

You will lead a team to deliver high-impact customer experiences, translate insights into actions, and collaborate with Commercial, Brand, Category and Marketing to maximise commercial impact while nurturing growth and

Qualifications

• Extensive Customer Marketing experience, translating strategy into activation plans.
• Demonstrated ability to bring brand initiatives to life with key customers and channels.
• Experience delivering programmes across a diverse customer base in FMCG or consumer-focused settings.
• Strong commercial acumen with category understanding to translate insight into action.
• Ability to develop annual customer plans and coordinate cross-functional delivery.
• Methodical project planning and execution with clear priorities and outcomes.
• Excellent communicator and influencer, building trusted internal and external relationships.
• Leadership experience developing teams and driving growth and accountability.
• Solid budgeting and financial management to maximise commercial impact.

Responsibilities

• Define and shape the Customer Marketing strategy, delivering shopper experiences that drive growth.
• Own the end-to-end Customer Marketing agenda and annual activation plans.
• Develop and execute integrated in-store and online campaigns to boost visibility and loyalty.
• Align portfolio activation across channels with brand ambitions and commercial goals.
• Build relationships with customers and identify growth opportunities via retailer strategies and events.
• Deliver customer sell-in programmes to maximise activation impact.
• Measure and optimise performance using data and insights.
• Collaborate with Commercial, Brand, Category and Marketing to create joined-up plans.
• Lead customer engagement through events, communications, PR and external initiatives.
• Inspire and develop a collaborative Customer Marketing team and culture.

Skills

Customer Marketing

Strategic planning

Leadership

Budget management

Data analytics

Stakeholder management

Job description

Role Responsibilities

• Define and shape the Customer Marketing strategy, delivering high-quality shopper experiences that build growth across our beer and soft drinks portfolio.
• Own the end-to-end Customer Marketing agenda, translating long-term strategy into high-impact annual activation plans.
• Develop and execute integrated in-store and online campaigns that increase visibility, engagement, conversion and loyalty.
• Execute portfolio activation across all channels, ensuring activity is aligned to brand ambitions, customer priorities and commercial objectives.
• Build effective relationships with key customers, identifying growth opportunities through retailer strategies, trading events and market insight.
• Deliver compelling customer sell-in programmes that secure engagement and maximise the impact of key activations.
• Measure, evaluate and optimise performance, using data and insight to continually improve effectiveness and return on investment.
• Partner with cross-functional teams across Commercial, Brand, Category and Marketing to create joined-up, customer-centric plans.
• Deliver impactful trade engagement through customer events, communications, PR and external-facing initiatives.
• Inspire, coach and develop a collaborative Customer Marketing team, promoting a culture of quality, collaboration and continuous improvement.

Desired Experience

• Extensive Customer Marketing experience, with the ability to develop and execute customer-led strategies that increase commercial growth and shopper engagement.
• Demonstrated results in bringing brand, innovation and portfolio initiatives to life across key customers and channels.
• Experience delivering customer marketing programmes across a diverse customer base within an evolving FMCG or consumer-focused environment.
• Well-developed commercial acumen and category understanding, with the ability to identify opportunities and translate insight into action.
• Clear strategic direction, including the ability to develop annual customer plans and coordinate cross-functional teams for effective delivery.
• Experienced in project planning and execution, with a methodical approach to setting priorities and delivering outcomes.
• Highly effective communicator and influencer, able to build trusted relationships, challenge constructively and secure buy-in at all levels internally and externally.
• Established leadership capability, with experience developing effective teams and building a culture of growth, accountability and collaboration.
• Solid financial and budget management skills, ensuring investment decisions deliver maximum return and commercial impact.

This is an exciting time to join our newly formed business - with their incredible individual history's, innovation of products and some of the UK's most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Job Length: 12 Month FTC - Full Time

Competitive Salary with extensive benefits

• Monthly product allowance - alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic's brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, poppi, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot's servicing customers up and down the UK. As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.