Customer Marketing & Brand Manager

Ashdown Group; East Midlands; On-site; GBP 40,000 - 50,000; Full time

Job summary

Ashdown Group, Derby, is seeking a Customer Marketing & Brand Manager to lead CRM-driven campaigns and strengthen the customer experience while upholding brand guidelines. You will work with the marketing team to target existing customers and drive cross-sell, loyalty, and advocacy.

The role requires commercial B2B marketing experience, data-driven approach, and the ability to manage external suppliers and campaigns across email, direct mail, digital, and events.

Qualifications

• Proven B2B marketing experience with CRM-driven campaigns.
• Experience in brand management and customer marketing.
• Strong data-driven decision-making and campaign planning.
• Comfortable working with external suppliers and agencies.

Responsibilities

• Plan and deliver CRM-led campaigns to existing customers, including upgrade, cross-sell and loyalty initiatives.
• Use Salesforce to segment customers, develop follow-up campaigns and track opportunities.
• Create customer communications and campaign materials across email, direct mail, literature and other channels.
• Develop customer welcome packs and loyalty initiatives to strengthen the customer experience.
• Manage brand guidelines, templates and marketing materials for consistency.

Skills

CRM-led campaigns

Brand management

Customer marketing

Data-driven marketing

Campaign planning

Stakeholder management

Tools

Salesforce

Canva

Adobe Creative Cloud

Hootsuite

Email marketing platforms

Job description

Customer Marketing & Brand Manager
Full-time, Permanent £40,000-£50,000 per annum

An established B2B organisation based in Derby is seeking a Customer Marketing & Brand Manager to join its growing marketing team.

This is an excellent opportunity for a commercially minded B2B marketer who enjoys working with customers, using data to drive campaigns and ensuring every customer interaction reflects a strong and consistent brand.

A key focus of the role will be marketing to the existing customer base. You will use CRM data to identify opportunities to engage customers with relevant campaigns, encourage repeat and additional purchases, introduce customers to other areas of the business and strengthen long‑term relationships.

You will also play a leading role in developing the customer experience and managing the brand across the organisation.

Your responsibilities will include:

• Planning and delivering CRM‑led campaigns to existing customers, including upgrade, trade‑in, cross‑sell and customer loyalty campaigns.

• Using Salesforce to segment customers, develop follow‑up campaigns and track opportunities generated.

• Creating customer communications and campaign materials across email, direct mail, sales presentations, literature and other channels.

• Developing customer welcome packs, loyalty initiatives and other initiatives designed to strengthen the customer experience.

• Managing the organisation's brand guidelines, templates and marketing materials to ensure consistency.

• Delivering a brand refresh and supporting website projects with external web, design and search specialists.

• Running an employee advocacy programme with customer‑facing technical and service teams.

• Planning and hosting VIP customer events and supporting exhibitions and other customer‑facing activities.

• Managing external suppliers including designers, printers, web developers and agencies.

• Reporting on campaign performance and the commercial opportunities generated from the existing customer base.

The ideal candidate will have previous B2B marketing experience, with a strong understanding of customer marketing, CRM‑led campaigns and brand management. You will be commercially aware, highly organised and comfortable using data to decide where to focus your marketing activity.

You will have experience managing brands or multiple projects, working with external suppliers and delivering campaigns across email, digital and offline channels. Experience with Salesforce, email marketing platforms, Canva or Adobe Creative Cloud, Hootsuite and website content management systems would be advantageous.

You will be detail‑focused and take pride in the customer experience, from the quality of a campaign or piece of literature to the way a customer interacts with the brand. You will also be comfortable working with salespeople, technical specialists and senior stakeholders, managing multiple projects and deadlines at the same time.

Experience in customer marketing, account‑based marketing, loyalty programmes or customer events would be beneficial, as would experience within a technical B2B, manufacturing or engineering environment.

This is a hands‑on role with genuine ownership across customer marketing, brand and customer experience, offering the opportunity to make a visible commercial impact within an established and growing organisation.

The salary on offer is £40,000 - £50,000 per annum, depending on experience.