Customer Marketing Analytics Lead — Measurement & Experimentation

AJ Bell Management Limited; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

27 days holiday

Pension with matched contributions

Discretionary bonus scheme

Share schemes (including free shares)

Health Cash Plan & private healthcare

Enhanced family leave

Travel and bike loan schemes

Employee Assistance Programme

Job summary

AJ Bell Management Limited in London is seeking a Marketing Analytics Manager to build measurement capability across Customer Marketing, driving test-and-learn frameworks, KPI definition and scalable analytics supporting campaign planning and optimisation.

The role partners with CRM, Strategy & Insights and will translate business objectives into analytical approaches to improve campaign effectiveness and business growth.

Qualifications

• Experience developing and embedding marketing measurement and experimentation capabilities.

Responsibilities

• Develop and embed testing and measurement strategy for Customer Marketing.

Skills

AB testing

Campaign measurement

Data storytelling

Stakeholder mgmt

Cross-functional

Power BI

Excel

Marketing analytics tools

Tools

Power BI

Snowflake

Google Analytics

Content Square

Job description

AJ Bell Management Limited in London is seeking a Marketing Analytics Manager to build measurement capability across Customer Marketing, driving test-and-learn frameworks, KPI definition and scalable analytics supporting campaign planning and optimisation.

The role partners with CRM, Strategy & Insights and will translate business objectives into analytical approaches to improve campaign effectiveness and business growth.