Analytics Lead: Marketing Measurement & Impact

Silverdrum; Greater London; Hybrid; GBP 61,000 - 75,000; Full time

Job summary

Silverdrum in London is seeking an Analytics Associate Director to drive marketing measurement and effectiveness across the customer journey. This hybrid role (3 days in London) works with a flagship travel client and requires strong analytics and stakeholder influence.

You will lead MMM, Brand Lift and other studies, build testing frameworks, and present insights to senior clients to guide investment decisions.

Qualifications

• Experience in media analytics or marketing science.
• Ability to interpret campaign outputs and inform decisions.
• Strong statistics and experimental design knowledge.
• Experience with Brand Lift/Conversion Lift preferred.
• Strong stakeholder communication.

Responsibilities

• Lead campaign measurement strategies across multiple digital media channels.
• Deliver insightful campaign analysis and recommendations that improve marketing effectiveness.
• Interpret outputs from MMM, Brand Lift and Conversion Lift studies to influence future investment decisions.
• Build robust testing frameworks and measurement plans across brand and performance campaigns.
• Manage relationships with clients, media teams and third-party measurement partners.
• Present complex analytical findings in a clear, commercial and engaging way.
• Help evolve measurement frameworks and best practice across the wider analytics function.

Skills

Marketing Analytics

Campaign Measurement

Statistics

Econometrics

SQL

Python

Job description

Silverdrum in London is seeking an Analytics Associate Director to drive marketing measurement and effectiveness across the customer journey. This hybrid role (3 days in London) works with a flagship travel client and requires strong analytics and stakeholder influence.

You will lead MMM, Brand Lift and other studies, build testing frameworks, and present insights to senior clients to guide investment decisions.