Customer Lifecycle Marketing Manager

Wire-IT; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Referral Bonus

Flexible options

Training annual budget

Team oriented culture

International growth opportunities

Challenging projects

Job summary

Wire IT in London is seeking a Customer Lifecycle Marketing Manager to lead lifecycle initiatives and optimise customer journeys across digital channels. The role requires strong CRM expertise, KPI tracking, and cross-functional collaboration with agile teams, while ensuring GDPR compliance and data protection standards.

The ideal candidate speaks English fluently and can translate marketing objectives into technical journey specifications for delivery teams, delivering impact across

Qualifications

• 5+ years of Lifecycle Marketing, CRM, or Customer Journey Marketing.
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform.
• Experience designing and optimising customer journeys across digital channels.
• Experience defining KPIs, tracking plans, dashboards and performance reporting.
• Knowledge of GDPR, PECR and consent management.

Skills

Lifecycle Marketing

CRM

Customer Journeys

KPI Dashboards

Stakeholder Management

English Fluency

GDPR Knowledge

Project Coordination

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Adobe Analytics

Job description

Based in Portugal, Wire IT is your specialized IT consulting partner with 18 years of experience driven by an experienced and senior team that helps clients make the right decisions in a fast-moving market.

Wire IT's ambition is to grow while keeping true to its nature: agile, people-centered, and fun. As we like to say: It's not only what we do, it's how we manage that truly make the difference..

If you're looking for more than just a job - if you're looking for a place where you can truly make a difference - you might be the next person to join WIRE IT.

Role: Customer Lifecycle Marketing Manager

Location: Hybrid, London, UK

Required skills:

• 5+ years of experience in Lifecycle Marketing, CRM, or Customer Journey Marketing.
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (AEP/Real-Time CDP).
• Experience designing, implementing, and optimising customer journeys across digital channels.
• Experience defining KPIs, tracking plans, dashboards, and performance reporting.
• Familiarity with Adobe Analytics or Customer Journey Analytics.
• Experience with customer segmentation, first-party data collection, and progressive profiling.
• Knowledge of GDPR, PECR, and consent management.
• Experience translating marketing objectives into technical journey specifications and coordinating delivery teams.
• Strong content judgement, with experience briefing and approving marketing copy and creative assets.
• Strong stakeholder management, communication, and project coordination skills.
• Ability to influence cross-functional teams and drive initiatives through to completion.
• Fluency in English.

We offer:

• Referral Bonus;
• Special discounts and flex options;
• Training annual budget;
• A great team-oriented culture;
• Chance to become a part of a dynamically growing international company;
• Challenging projects giving the unique opportunity to grow and learn.

Following the EU General Data Protection Regulation No. 2016/679, we inform you that by responding to this announcement, you consent to the use of your data by Wire IT, for as long as necessary. In case of doubt or request for elimination of your personal data, please send an email to [e-mail]