Customer Experience Architect – Personalisation & Journeys

TMP Worldwide UK; West of England; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

27 days holiday + 8 bank holidays

Health cash plan

Company pension

Employee Assistance Programme

TechScheme

Cycle to work scheme

Gym discounts

Job summary

TMP268, a creatives strategic marketing agency, is seeking a Customer Experience Executive to help bring personalised journeys to life across the Armed Forces Recruitment Service. You'll work with CX, strategy, content, creative, data and technical teams to configure, test and deliver journeys across websites, email, SMS and contact centre.

This hands-on role focuses on turning requirements into execution within our MarTech stack, including Adobe Experience Platform, Adobe Journey Optimiser and

Qualifications

• Awareness of CRM, CMS, marketing automation or digital experience platforms.
• Understanding of customer journeys and digital delivery.
• Experience supporting digital journeys, marketing campaigns or customer engagement activity.

Responsibilities

• Support the delivery of customer experience strategies across our MarTech ecosystem.
• Configure and maintain customer journeys, audiences, propositions and personalisation activities.
• Support the implementation and optimisation of customer journeys across digital channels and touchpoints.
• Configure audience segmentation, eligibility rules, triggers and journey logic against agreed requirements.
• Support personalisation, experimentation and A/B testing activity.
• Carry out testing and quality assurance before customer journeys and experiences are released.
• Monitor journey and content performance, identifying issues, risks and opportunities for improvement.
• Support the management of digital content, propositions and experience assets.
• Maintain accurate documentation covering journey configurations, processes, governance and releases.
• Work collaboratively with Product, Data and Technical teams to support the implementation and continuous improvement of customer journeys.
• Develop a strong understanding of our MarTech ecosystem and the data available to support personalised customer experiences.

Skills

CRM awareness

CMS awareness

Marketing automation

Digital experience platforms

Job description

TMP268, a creatives strategic marketing agency, is seeking a Customer Experience Executive to help bring personalised journeys to life across the Armed Forces Recruitment Service. You'll work with CX, strategy, content, creative, data and technical teams to configure, test and deliver journeys across websites, email, SMS and contact centre.

This hands-on role focuses on turning requirements into execution within our MarTech stack, including Adobe Experience Platform, Adobe Journey Optimiser and