Lead Customer Journey Developer

慨正橡扯; Leeds; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid working (in-office 2 days/week)

Annual pay reviews

26 days holiday plus Bank Holidays

Adobe platform training and support

Job summary

慨正橡扯 in Leeds is looking for a Lead Customer Journey Developer who will enhance customer experiences through impactful journeys in Adobe platforms. The role involves collaborating with cross-functional teams and optimizing campaigns based on data insights.

The ideal candidate has a strong MarTech background and experience with A/B testing methodologies. Benefits include hybrid working, annual pay reviews, and extensive holiday.

Qualifications

• Proven experience in a MarTech specialist role.
• Understanding of customer journeys and personalisation principles.
• Experience with A/B testing methodologies.

Responsibilities

• Collaborate with marketing, analytics, and IT teams.
• Translate business needs into personalisation strategies.
• Develop customer journeys using Adobe Target and AJO.

Skills

MarTech expertise

Customer journey understanding

Statistical analysis

Web analytics (Google Analytics)

HTML/CSS/JavaScript skills

Tools

Adobe Target

Adobe Journey Optimizer (AJO)

Web analytics tools

Job description

At Jet2.com and Jet2holidays we’re working together to deliver an amazing journey, literally! We work together to really drive forward a ‘Customer First’ ethos, creating unforgettable package holidays and flights. We couldn’t do it without our wonderful people.

In this role you willhelp todrive effective conversion throughthe development ofimpactfulcustomerjourneysthatarerelevant,personalisedandcontinually optimised throughtesting. Supported closely by Adobe, andworkingclosely with marketing, analytics and tech teamsyou willbuild new impactful campaigns, anduse datainsightsand testing tohelpcontinuously improveexistingjourneys. Fromsetting up new channelsandsupporting next best action decisioning thatmeetscustomer contact consent rules,you’ll developjourneysin Adobe Target andAdobeJourney Optimizer(AJO) that are relevant,follow consent rules,andareflexibleenoughto meet changing businessand tradingneeds.

As our Lead Customer JourneyDeveloper, you’ll have access to a wide range of benefits including:

• Hybrid working (we’re in the office 2 days per week)
• Annual pay reviews
• 26 days holiday (plus Bank Holidays)
• Adobe platform training and ongoing support where required

What you’ll be doing:

• Collaborate effectively with cross‑functional teams, including marketing, analytics, and IT teams.
• Translate business needs into effective personalisation strategies.
• Develop customer journeys using Adobe Target and AJO.
• Operate as a technical expert for Adobe Target and AJO, providing guidance on implementation best practices, data integration, segmentation, and campaign orchestration.
• Design, build, and deploy personalisation campaigns within Adobe Target, ensuring alignment with business goals and optimal customer experiences.
• Configure and manage Adobe Target and AJO activities, including A/B and multivariate testing, experience targeting, and product recommendations.
• Ensure seamless integration between Adobe Target, AJO and other marketing technologies.
• Implement and maintain robust testing, tracking and measurement strategies within Adobe Target and AJO to monitor campaign performance, analyse results, and drive continuous optimisation.

What you’ll have:

• Proven experience in a MarTech specialist role.
• An understanding of customer journeys, personalisation principles and execution.
• Experience with A/B testing methodologies and statistical analysis to interpret results and inform data‑driven optimisation decisions.
• Proficiency in web analytics tools, ideally Google Analytics, to measure and analyse campaign performance within the customer journey context.
• Strong understanding of web technologies (HTML, CSS, JavaScript, APIs) to support technical implementation and troubleshooting.
• Hands‑on expertise using Adobe Target and AJO preferred but not essential.

Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits. Apply today and let your career take flight!