Customer Engagement: Senior Email Marketing Manager

Games Workshop Group PLC; Nottingham; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

33 days holiday per year

Profit share bonus

Staff discount 25–50%

Job summary

Games Workshop is seeking a Senior Email Marketing Manager to join the Customer Engagement Team in Nottingham. You will develop email strategies and deliver promotional campaigns that excite fans worldwide while upholding Games Workshop’s voice.

You will manage a small team to deliver increasing email engagement, focusing on personalisation, segmentation, and regionalisation to enhance customer experiences. The role emphasises data-driven content across all touchpoints.

Qualifications

• Experience leading email marketing programmes and campaigns.
• Ability to define and execute on personalisation and segmentation strategies.
• Proven track record of managing a small team delivering customer engagement initiatives.

Responsibilities

• Lead and grow the email marketing function to improve engagement.
• Develop and execute campaigns to acquire, engage, and retain customers.
• Collaborate with content, data, and product teams to optimise journeys across touchpoints.

Skills

Email marketing strategy

Team leadership

Personalisation

Segmentation

Tools

Marketing automation tools

CRM systems

Job description

Games Workshop is looking for a proven Senior Email Marketing Manager to join our Customer Engagement Team in Nottingham. If you’re passionate about the chance to develop our email strategies and deliver exceptional promotional campaigns that will continue to excite and engage our fans all over the world, whilst staying true to Games Workshop’s style, tone and voice, then this could be the perfect role for you!

At Games Workshop, our goal is to engage and inspire all of our customers. We want every customer to discover and get the most from the Warhammer products they love, wherever they are in the world. By delivering engaging communications, authentic content and outstanding customer service, we aim to build lasting loyalty and keep our fans excited about the Warhammer hobby.

In this role, you’ll manage and develop a small team to deliver increasing email engagement. You’ll work to understand our customers and where they are in their Warhammer journey. From acquiring new subscribers, through to building engagement and strengthening loyalty from our existing fans, you will identify opportunities to create great customer relationships and deepen engagement for the long-term.

You’ll help define the long-term approach to email , identifying opportunities to improve customer experience through personalisation, segmentation and regionalisation. You’ll continually look for ways to improve our way of working, ensuring we stay up to date with new technologies and best practices, and continue to engage our fans by delivering the right message to the right person at the right time.

The ideal person will bring demonstrable experience in Email Marketing and experience using marketing, sales and customer retention systems for delivering targeted, effective campaigns. We’re looking for someone able to ensure all content is personalised and data driven across all customer touchpoints.

Working at Games Workshop

At Games Workshop we are looking for people who will do their best to understand the needs of the company and to put those needs first when they are at work. Because of this we believe that what you are like, hence the attitude you show to work and the way you choose to behave is even more important than your skills and experience.

The Warhammer World site is based just outside of Nottingham city centre and benefits from a nearby tram stop and free onsite car parking.

• 33 days holiday per year (including public holidays)
• matching contributory pension scheme up to 7.5%
• profit share bonus (subject to GW meeting profit targets)
• option to join our Share Save scheme
• Oh and let’s not forget, a staff discount of between 25% and 50% on our products!

Other Essential Information

Location: This is a hybrid role with a requirement to be in our UK Head Office in Lenton, Nottingham, 1-2 days per week.

Closing Date: The closing date for applications is midnight, UK, on Sunday 13th September 2026.