Retail Media Analyst

Harnham; Portsmouth; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Excellent pension contribution

Employee discount scheme

Hybrid work model

Job summary

Harnham is seeking a Retail Media Data Analyst to join its analytics function in a hybrid Southampton-based role. You will analyze retail media, CRM and loyalty data to measure campaign performance and influence commercial decisions.

You will build customer audiences, evaluate segmentation, and deliver actionable insights to optimise activations. Hybrid working and a competitive pension/discount structure are offered.

Qualifications

• Strong SQL skills with large customer datasets.
• Experience using data visualisation tools to communicate insights.
• Experience with customer analytics, CRM or loyalty data.
• Strong understanding of campaign measurement across channels.
• Experience designing, executing and evaluating marketing campaigns.
• Knowledge of statistical techniques including hypothesis testing and confidence intervals.
• Exposure to cloud platforms such as Databricks, Snowflake or BigQuery.
• Ability to explain complex findings to non-technical stakeholders.
• Experience in customer-rich environments like retail or consumer sectors.

Responsibilities

• Deliver analyses across retail media, CRM and loyalty programmes focusing on customer behaviour and commercial impact.
• Measure campaign effectiveness using metrics such as uplift, ROI, engagement and revenue contribution.
• Build and evaluate customer audiences and segmentation strategies for campaign activation.
• Produce actionable insights to influence campaign planning and optimisation.
• Conduct post-campaign analysis and performance reviews to identify opportunities for improvement.
• Support customer health metrics across acquisition, engagement, frequency, churn and lifetime value.
• Partner with marketing and commercial teams to demonstrate the value of customer data and analytics.
• Contribute to scalable analytical solutions and best practices across the analytics function.

Skills

SQL

Data visualisation

CRM data

Loyalty data

Campaign measurement

Statistics

Databricks

Snowflake

BigQuery

Stakeholder comms

Retail analytics

Marketing campaigns

Tools

Databricks

Snowflake

BigQuery

Job description

Retail Media Data Analyst

Southampton / Hybrid (1 day per week in Southampton) | £50,000 + Up to 20% Bonus

This is a fantastic opportunity to join a well-established analytics function at a major consumer business where data plays a central role in shaping customer, CRM and retail media strategy. You'll work on high-impact projects that directly influence campaign performance, audience targeting and commercial decision-making across multiple customer touchpoints.

The Company

This organisation is a large-scale, customer-focused retailer with a significant omnichannel presence across physical and digital channels. They have invested heavily in data, analytics and customer understanding, creating an environment where insight drives strategic decisions. The analytics team partners closely with marketing, CRM and commercial stakeholders to improve customer engagement and business performance. With continued growth in their retail media offering, analytics has become a critical area of investment.

The Role

You will sit within a specialist Retail Media and CRM Analytics team, working closely with stakeholders to measure, analyse and optimise customer and marketing performance.

Responsibilities include:

• Delivering analysis across retail media, CRM and loyalty programmes with a focus on customer behaviour, audience performance and commercial impact.
• Measuring campaign effectiveness using metrics such as incrementality, uplift, ROI, customer engagement and revenue contribution.
• Building and evaluating customer audiences and segmentation strategies to support campaign activation.
• Producing actionable insights that influence campaign planning, targeting and optimisation.
• Conducting post-campaign analysis and performance reviews to identify opportunities for improvement.
• Supporting customer health measurement across acquisition, engagement, frequency, churn and lifetime value metrics.
• Partnering with marketing and commercial teams to demonstrate the value of customer data and analytics.
• Contributing to scalable analytical solutions and best practice across the wider analytics function.

Your Skills & Experience

• Strong SQL skills with the ability to work confidently with large customer datasets.
• Experience using data visualisation tools to communicate insights effectively.
• Experience working with customer analytics, CRM data or loyalty data.
• Strong understanding of campaign measurement and marketing analytics across multiple channels.
• Experience designing, executing and evaluating marketing campaigns.
• Knowledge of statistical techniques including hypothesis testing, confidence intervals and significance testing.
• Exposure to cloud-based data platforms such as Databricks, Snowflake or BigQuery.
• Ability to explain complex findings to non-technical stakeholders and influence decision-making.
• Previous experience within a customer-rich environment, ideally retail or a comparable consumer-focused sector.

What They Offer

• £50,000 base salary.
• Up to 20% annual bonus.
• Excellent pension contribution.
• Employee discount scheme.
• Hybrid working model with flexibility between Southampton and London locations.
• Exposure to a growing retail media function and senior stakeholders.
• Opportunity to develop expertise across retail media, customer analytics, CRM and marketing measurement.